Niche: Furniture

Monetization: eCommerce, Marketplace
Location: United States
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  • #3492817

    Listing Number

  • $400,000

    Listing Price

  • $40,492

    Monthly Revenue

  • $17,561

    Monthly Net Profit

  • 83.19%

    Cashflow Volatility

  • 43.01%

    Cash Yield

Listing Summary

What does your business do?

Our business is a made-to-order custom hardwood furniture company selling via an e-commerce platform.

It benefits from premium brand positioning but products are offered at a lower-price point than competitors. The business model provides front-end cash flow with expenses paid after sale is 100% complete. Internal operations (inventory management, generating quotes, order management etc) have been automated to drive efficiency and scale.

Production is completed by 3rd party contractors. It can be managed by a strong operator to facilitate communications between client and contractors. Recent pandemic benefited the company as consumers turned to e-Commerce for inspiration for home renovations, home refreshes, office spaces, Zoom rooms, and other entertainment spaces.

Customer acquisition is primarily through Etsy & paid search. 300K+ organic monthly Pinterest views, 100 reviews/5-star ratings on Etsy and A+ rating with BBB.

Growth opportunities

• Dedicated operator could grow the business with increased focus on customer service, new business development, and strategic partnerships. 

• Consistent customer communication, new product introduction, adding a referral program and other retail marketing tactics along with online ad campaign optimization and increased investments in digital marketing to generate paid/organic traffic.

• Attendance at national furniture trade shows to expand partnership opportunities.

  • Business Created

    January, 2016 - (5 years 9 months old)

  • Assets Included in the Sale

    The following are included in the sale of this business:

  • Domains
  • Website files, source code and content
  • Social media accounts's BRAG Rating

Breakdown of Ratings
  • Brand Reputation
  • 1.40/2.5
  • Risk Profile
  • 1.60/2.5
  • Asset Value
  • 1.90/2.5
  • Growth Potential
  • 2.10/2.5


  • Average Revenue: $
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  • Average Profit: $
  • Total Profit: $


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Social Media Channels

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Work & Skills Required

No industry experience is required.

Other Information

Financial performance (USD)

The company is forecast to achieve $500,000 in top-line revenue in F2021.

It produced $80,000 in Sellers Discretionary Earnings (SDE) over the last 12-months as well as increased its investments in internal operations (hiring an admin, bookkeeper & paid advertising).

Average basket size/order has increased every year since 2018 ($1,509), 2019 ($2,302), 2020 ($2,853) & 2021 YTD ($3,187), which is a 28.3?GR from 2018-2021.

Despite sales being down in 2020 due to COVID-19, the Company remained profitable due to limited nature of overhead being an eCommerce-based business.

Seller Support Includes

Reason for Sale

Buyers Profiles

Who would this business be perfect for?

Investment in the company might be of particular interest to a process-oriented individual or an existing business owner in the following verticals:

  1. Interior design
  2. Furniture fabricator
  3. Premium general contractor or construction business
  4. eCommerce or digital-native operator desiring to expand their business

Frequently Asked Questions

Answered by the Seller

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