Niche: Technology

Monetization: Display Advertising, Sponsored Content, Google Adsense
Location: Netherlands
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  • #7942083

    Listing Number

  • $395,000

    Listing Price

  • $9,625

    Monthly Revenue

  • $8,497

    Monthly Net Profit

  • 74.66%

    Cashflow Volatility

  • 25.81%

    Cash Yield

Listing Summary


Our website is a 9-year unique content platform around big data, blockchain, artificial intelligence and other (digital) technologies. The platform offers information, insights and opportunities to drive innovation with emerging technologies.

Key Points

1. 9-year-old strong & well-established brand

2. Close to 100% organic traffic

3. AHREF Domain Rating of 73 and SEMrush Domain Authority Score of 58

4. Newsletter subscriber base of 18,000 while there are around 14,000 registered users

5. Low maintenance and time to operate the business

6. Premium advertising clients including AWS, Oracle, Intel, IBM, etc..

What does your business do?

Our website is focused on the business side of organisations for individuals and companies that want to learn more about technologies (like big data, blockchain, artificial intelligence) and how they impact the organisation. It is a tailor-made platform that has a large group of loyal followers.

Content Overview

The website currently offers:

1. Blog articles (almost 15,000)

2. Company profiles (around 4,500) 

3. Job posts (via Adzuna; around 50,000 jobs)

4. Event listing (around 1,200; with an automated media partnership exchange with event organisers for link-building), a forum and an in-built affiliate system

Content Creation 

Currently, the platform has around >500 authors from around the globe who contribute articles on a regular basis.

Quality Check: We recently launched a reputation-driven concept (using AI) to prevent spammers, bots and trolls from creating content and polluting the platform and ensuring only high-quality content is being published on the platform (this applies to all sections on the platform)

1. It enables anyone to publish relevant articles on the platform if their Trust score (the profile completeness score) is >70% and the AI score (determining the quality of an article) is >60%. 

2. As a result, users can search for articles based on the quality of an article.

3. This has also stopped many low-quality articles and reduced the workload of the Chief editor to 1-2 hours per week. 

4. Currently, there is also an integration with Reuters for IT articles (until august 2022, at a cost of €290 per month).

Additional Information

1. The website is maintained by an Indian company at a rate of $15 per hour. 

2. The purchase comes with a unique 4-letter shortened URL.

3. The website is hosted on AWS and there is still a remaining credit of $8,500 valid until March 2022.

How does your business make money?

The platform has never done any marketing and has consistently generated stable revenues.

The main revenue stream is content marketing by tech vendors such as AWS, AtScale, IBM, Intel, Immuta, iMerit, etc. This consists of dedicated newsletters, advertorials or social media campaigns in addition to Google Adsense revenue. There are several business models embedded such as premium company/job/user/events profiles and press releases.

Future Revenue Sources or Opportunities

1. Continue focusing on user-generated content

2. Focus on editorial or premium user-generated content

3. Focus on automated or premium newsletters using automated tools such as

4. Focus on actively promoting the platform to technology vendors for increase advertising revenue

  • Business Created

    November, 2012 - (8 years 11 months old)

  • Assets Included in the Sale

    The following are included in the sale of this business:

  • Brand assets
  • Contracts (written or verbal) with customers and suppliers
  • Custom technology & customer databases
  • Domains & hosting Accounts
  • Marketing materials and collateral
  • Relevant social media & email accounts
  • Vendor contacts & process documents
  • Website files, source code and content
  • Google AdWords's BRAG Rating

Breakdown of Ratings
  • Brand Reputation
  • 1.90/2.5
  • Risk Profile
  • 2.00/2.5
  • Asset Value
  • 2.30/2.5
  • Growth Potential
  • 1.70/2.5


  • Average Revenue: $
  • Total Revenue:  $
  • Average Profit: $
  • Total Profit: $


Page View:
  • Average Pageviews: 
  • Total Pageviews: 
  • Average Visitors: 
  • Total Visitors: 

SEO Data

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Work & Skills Required

What are the required tasks for the owner to operate the business?

The key data-to-day operations include:

  • Approving/rejecting articles that require a review after the AI checked them
  • Writing the daily newsletter
  • Publishing advertisements

Other Information

Opportunities for a new owner:

  • Ensure the codebase is up-to-date
  • Start marketing efforts
  • Start editorial content

Seller Support Includes

Reason for Sale

Why are you selling this business?

I have owned the platform since November 2012, and it is time to do something new. The platform needs love. The platform has a large loyal following basis and, pre-Corona, recurring revenue from the same advertising partners. Currently, as the Founder and owner, I no longer have the time to continue to grow the platform, and hence, I am looking for a partner to take over the platform.

With minimal investments, the new owner gets a fully operational platform that requires only a few hours per month to maintain but with some investment, it can grow to a leading publication around emerging technology.

It has enormous potential and I believe in the potential of the platform.

Buyers Profiles

Who would this business be perfect for?

The business would be perfect for a company that already owns several publishing platforms and has the back-end and editorial support to run this platform. It would enable the new owner to quickly scale up the platform and grow its online presence. The platform is built using Django, Python, Angular JS and Elastic.

The ideal buyer would be a publishing house that has the required developers and sales agents in-house to quickly scale the platform and sell advertising to technology providers. With in-house editors/journalists, the platform can then scale even further.

SWOT Analysis

  • Strengths

    • 100% Organic Traffic
    • Outsourced Tasks
    • Large Corporate Customers
    • Rising traffic & Revenue
  • Opportunities

    • Ensure the codebase is up-to-date
    • Start marketing efforts
    • Start editorial content
  • Weaknesses

    • Large % of traffic is from India
    • Most revenue not from automated program.
  • Threats

    • Spammers with bad content polluting site.
    • Non-automation of all content filtering

Frequently Asked Questions

Answered by the Seller

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