About the business

UPDATE: October net profit - $225,000, up 140% over Oct 2020; Traffic 47M / month!

In its five years of existence, it has become one of the favorite online tools of teachers and educators around the world. It currently has 2 million registered teachers and 4 million registered students. It also has a base of almost 1 million shared resources, which contribute to its positioning in search engines and the acquisition of new users, reaching an average of 3 million unique daily visitors.

Business model

Its business model is based on advertising and subscriptions. The website offers a free subscription, with advertising and certain limitations. In addition to this, paid subscriptions are also offered for teachers or centers who wish to eliminate advertising or increase the limits of their account (register more than 100 students, create more than 30 private cards, more than 10 interactive notebooks, etc.)

Currently, all the income comes through advertising. There is no income from subscriptions, since due to COVID19 we have offered all plans for free until the end of this year. Revenues are expected to increase and even double as soon as subscriptions begin to be charged. It is also to be expected that expenses will be reduced.

Customers

The site has users from all over the world, but some of the most frequent countries are Spain, Mexico, Malaysia, Saudi Arabia, Colombia, Thailand, Ecuador, India, Argentina, and the United States.

The COVID19 pandemic boosted the popularity of this platform. Throughout the world, hundreds of courses have been given to teach teachers how to handle it, and YouTube has been filled with videos with tutorials and tricks on the site. Thanks to all this, it is currently the preferred online educational tool for thousands of teachers, and its popularity is growing even after COVID lockdown.