OPERATIONS

Our website makes money by selling membership to get access to our database of backlink guides. At the beginning I wrote all the guides myself, but later on, I hired a freelancer who creates the guides on a need basis. If I don't do any marketing, then I don't spend any time on the site at all.

CUSTOMERS

Customers come by word-of-mouth. 

Our brand is the top search term for our website, which means people are talking about it on the internet. 

I also run a few sales threads on SEO-related forums which bring in extra customers. 

Reddit is a great place for getting customers as well. 

FINANCIALS

In the last 36 months (since launch), the site has had total revenue of $115K, from which net profit has been about 107K.

In the last 12 months the website generated $30132 in revenue, which is an average of $2511 per month. 

BUSINESS MODEL AND PRICING

SaaS. We have a monthly plan of $34.99, Quarterly for $54.99, Yearly for $99.99, and a Lifetime plan for $179.99.

GROWTH OPPORTUNITIES

1) Adding a blog and getting organic traffic for all the keywords related to backlinks, guest posts, link-building, SEO.

2) If a buyer has a large social following or an email list (about digital marketing), then it's a very easy way to make sales and grow the subscriber base.

3) If the buyer owns an SEO-related tool or website, then they can complement each other very nicely.

4) Change the sales page which looks outdated, to improve the conversion rate.