KEY HIGHLIGHTS

• All original, high-quality, SEO-rich articles (No AI)
• Highest reputation in this niche; trustworthy reviews + articles
• Many high profile brand partnerships (ie: Cuisinart)
• Target audience is women age 20-60 whose interests span the niche
• E-book possibility
• Traffic is mostly organic and is engaged; have never paid for ads; there is a possibility to generate even more traffic this way as well (unexplored)
• Big potential in the holiday market; gift guides section already established and you can easily add more into this section

OPERATIONS

• Our day-to-day operations include updating articles, adding new content every month, replying to PR emails, keeping up with our Pinterest account.
• Income is generated through affiliate links across many channels, PR sponsorships (video, unboxings, tutorials, blog posts, ads, links) as well as though ad revenue, which we have turned down to increase user experience. Ads can be turned up to generate more ad income.
• To keep this website running, just make sure articles are updated, links are checked (no 404's), new content added for silo-building.

FINANCIALS

Financials are quite steady throughout the year, however, there is always an increase from November - February for us (gift guides, holiday shopping, affiliate cookies).