Niche: Food & Beverage

Monetization: Amazon FBA, eBay Store, eCommerce, Walmart.com Store, Shopify
Location: United States
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  • #2510384

    Listing Number

  • $500,000

    Listing Price

  • $40,288

    Monthly Revenue

  • $12,972

    Monthly Net Profit

  • 28.27%

    Cashflow Volatility

  • 31.13%

    Cash Yield

Listing Summary

Summary:

My-Cap has been dedicated to greener coffee products for single-serve coffee brewers since 2008. The company developed products for every single-serve brewer on the market to allow customers to recycle and break free from having to continually purchase their products.

The brand sees $40,288 in monthly revenue from 19 products for an average net profit of $12,972 a month. There are multiple sales channels, including commerce sales on Amazon USA, Shopify, eBay, Walmart, and a reseller in Canada. Fulfilment is a combination of FBA and seller-driven. 

This business would be perfect for an existing coffee products business and/or a venture with a large e-commerce presence and Amazon experience. Sale includes all brand and web assets, all vendor contracts and manufacturing relationships and post-sale support.

What does your business do?

My-Cap is a 13-year-old company that offers greener coffee products for single-serve coffee brewers.

Our products help customers and coffee lovers:

  1. Save Money
  2. Protect the Environment
  3. Enjoy Their Favorite Coffee

Our products will allow you to reuse your single-serve capsules many times. You can fill and refill them with your favourite coffee or tea. And use them many times before they have to be thrown out for good. That lowers your cost for each cup of brew and also give you better brews each time.

Market Overview:

Single-serve coffee costs anywhere from $.25 to over $1.00 per cup depending on the brand and quantity and where you purchase them. If you like to drink coffee, this can add up to quite a bill really quickly. We have developed products for every single-serve brewer on the market to allow you to recycle and break free from having to continually purchase their products.

My-Cap Products for Single Serve Brewers Served:

  1. Keurig ® Brewers: K-Cup ®, Vue ®, and Rivo ® Brewers
  2. Nespresso ® Brewers: OriginalLine and VertuoLine Brewers (Essenza C91, Citiz, Pixie, U D50, D121, C111, DeLonghi Silver Lattissima, Maestria, A+GCA1)
  3. Starbucks ® Brewers: Verismo ® 580 Brewers
  4. CBTL ® Brewers: Caldi S04, Americano
  5. Dolce Gusto ® Brewers: DeLonghi Nescafe Piccolo Plus, Genio, Creativa Plus, KP210050
  6. Tassimo ® Brewers: Bosch T10, T20, T45, T46, T47, T55, T65.

Key Business Features:

  1. Average order value: $15 ($5-$30)
  2. Average profit margin: 32%
  3. Refund rate: 2%
  4. Repeat customers and loyalty rate: 24% on web site
  5. Average 2500 sales per month, 75% Amazon sales, 20% web sales, 5% eBay sales
  6. Answering service handles all incoming calls
  7. Registered trademark for My-Cap, multiple patents on various products
  8. Amazon Brand Registry 2.0
  9. Amazon overall seller feedback: 99%
  10. 4.9 out of 5 over 6837 Amazon reviews
  11. Facebook followers: 23K
  12. Mailing List: >15K customers

How does your business make money?

My-Cap makes money through commerce sales on Amazon USA, Shopify website, eBay, and Walmart. We also have a reseller in Canada.

Describe your purchasing and order fulfilment process

We have over 30 products.

Many of the products are manufactured in house. Some of the higher volume products are sourced from suppliers in China and the USA. 

Today My-cap packages all of our products for shipment to FBA fulfilment centres or stocking internally to handle non-FBA sales. We fulfil all non-FBA sales.

  • Business Created

    May, 2008 - (13 years 3 months old)

  • Assets Included in the Sale

    The following are included in the sale of this business:

  • Brand assets + Custom technology
  • Contracts (written or verbal) with customers and suppliers and vendors
  • Customer databases
  • Domains, Hosting accounts, Website files, source code and content
  • Email & Social Media Accounts
  • e-Commerce platform accounts
  • Toll-free numbers
  • Registered trademarks
  • Inventory on hand or on order at the time of closing Marketing materials and collateral Policy and Process documents

Fih.com's BRAG Rating

7.80/10
Breakdown of Ratings
  • Brand Reputation
  • 2.10/2.5
  • Risk Profile
  • 2.20/2.5
  • Asset Value
  • 1.80/2.5
  • Growth Potential
  • 1.70/2.5

Earnings

Revenue:
  • Average Revenue: $
  • Total Revenue:  $
Profit:
  • Average Profit: $
  • Total Profit: $

Social Media Channels

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Work & Skills Required

Other Information

Inventory

Units: 400 Amazon products, 400 products on hand, >100,000 various raw products

Value: $30,000 (Final value and inventory count to be calculated at the time of sale)

How are in-house manufactured parts transferred to the buyer?

All of the plastic parts manufactured in house would continue to be made by Dorfmueller Enterprises which is a separate business. The buyer is welcome to continue to purchase them from us. If they decide to move the part(s) to another manufacturer in the future that is also acceptable.  With regards to paper filters, we make/cut our own filters with die cutting equipment. We would move a die cutter and dies over to the buyer so they could continue to make filters.

Of the products we sell we manufacture:
- The black holder and green funnel in the Nespresso VertuoLine product line (media volume) 
- The grey plastic cap in the Nespresso VertuoLine product line (medium volume) 
- The black scoop is used throughout our product line. (high volume) 
- The green caps used in our Keurig K-Cup product line (low volume) 
- The black baskets used in our Keurig K-Cup product line (low volume) 
- The black top seal used in our Tassimo product line (medium volume) 
- The orange silicone 2.0 ring used in our Keurig K-Cup 2.0 Ring  and cap product. 
- The grey silicone caps for our Nespresso OriginalLine product line (low volume) 
- The grey silicone holders for our Nespresso OriginalLine product line (low volume) 
- The clear plate that holds the holder together (laser cut) for our Nespresso OriginalLine product line (low volume)

The costs are accounted for in the P&L.  We have assigned pricing to the items in our system.

We will not change transfer pricing for a year.  After that it may increase a little depending on material and labor cost changes.

Seller Support Includes

We would like to continue to support the purchaser as a consultant with streamlining the transition, customer problems, and new product ideas. Also, a few of the raw product are produced in house by our manufacturing business and we will continue to support the new purchaser in supplying these products.

Reason for Sale

Why are you selling this business?

We have decided to focus all of our efforts on another business.

Buyers Profiles

Who would this business be perfect for?

This business would be perfect for a business already in the coffee business and/or has a large e-commerce presence and understands how to deal with Amazon better.

SWOT Analysis

  • Strengths

    • Steady profit with aged business
    • Passive Income from outsourced
    • Diversified revenue streams
  • Opportunities

    • Grow revenue streams
    • Expand product selection
  • Weaknesses

    • Multiple revenue streams are costly to maintain
    • Product reliant on 3rd party machines which could change.
  • Threats

    • Risk of 3rd party marketplace control

Frequently Asked Questions

Answered by the Seller

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