Business Start Date: 2017
Business Valuation: $1,040,000 USD
Percentage Being Sold: 100%
Current Annual Recurring Revenue (ARR): $310,000
Revenue (TTM): $265,440
Net Profit (Seller's Discretionary Earnings, SDE): $70,827
Business Multiple: 3.33X ARR + 14.6X EBITDA
Users (TTM): 443
Traffic (TTM): 159,786
Pageviews (TTM): 440,192

The business is a leading fintech SaaS platform that integrates comprehensive stock market data directly into Excel. The platform caters to high-value investors, investment advisors, and financial analysts, with 65% of customers managing portfolios exceeding $1 million and 76% using the platform daily. The company boasts an ARR of $310k and 443 active customers, each paying an average of $683 annually.

Business Evolution and Success

The business was founded to address a gap in the market for integrating stock market data directly into Excel. Since its inception, the company has evolved into a robust fintech SaaS platform, investing over $1 million in development. It has achieved over $1.8 million in sales purely through organic growth and word-of-mouth, highlighting its strong market validation.

User and Revenue Growth

The platform has built a solid base of loyal customers, including notable clients such as pension fund controllers, major hedge funds, and university professors. To date, 2,752 customers have purchased, generating $1.82 million in gross revenue.

Future Prospects and Growth Path

The business is well-positioned for expansion, particularly among financial advisors and options traders. The company aims to establish itself as the most premium, enterprise-grade Excel solution globally. Additionally, the platform has significant potential in the educational sector, where finance courses extensively use Excel.

Offering Structure and Valuation

The business is available for acquisition as a fully established SaaS platform with an annual revenue of $300K and a valuation of $1 million. Revenue is generated through a tiered subscription model catering to a broad range of customers, from individual investors to professional financial advisors.

General Highlights

• Business Description: The business transforms Microsoft Excel into a powerful financial analysis tool by integrating real-time, enterprise-grade market data. It caters to individual investors, investment advisors, and financial analysts.

• Age and User Base: Founded in 2017, the business has grown organically to a user base of 2,752 customers.

• Revenue and Monetization: The company generates revenue through a tiered subscription model with plans offering varying levels of data access and support.

• Key Financial and Traffic Metrics: The website has attracted over a million unique visitors, with 159,786 traffic and 440,192 pageviews in the past twelve months.

Niche and Industry

The company operates in the fintech industry, focusing on financial data and analytics. It competes with services like Bloomberg Terminal and Morningstar Direct but stands out by integrating data directly into Excel, a tool widely used by financial professionals.

Customer Insights

• Main Customer Base: Individual investors, investment advisors, financial analysts, academic users, and options traders.

• User Metrics:

  • Total Customers: 2,752

  • Active Customers: 443

  • Average Customer Lifetime: 50 months

  • Daily Active Users: 76%

• Customer Acquisition: Primarily through organic traffic driven by over 1,000 unique blog posts, templates, and videos.

Financial Overview

• Revenue Per User (RPU): $683 annually for active users, with top-tier customers exceeding $5,000 per year.

• Customer Acquisition Cost (CAC): $284 for option traders, $900 for Registered Investment Advisors (RIAs).

• Top Customer Segments: Wealth management and RIA firms, similar to those served by a recently acquired competitor.

Competitive Landscape

Niche Growth

The fintech market is projected to grow significantly, driven by the increasing use of data analytics, DIY investing popularity, and the expansion of Excel's market penetration. The shift to remote work has also increased demand for digital collaboration tools.

Recent Trends

• Advanced Analytics: Adoption of advanced analytics and machine learning within financial services.

• Cloud Integration: Growing use of cloud capabilities for real-time data updates and collaboration.

• Regulatory Compliance: Increased need for tools that provide data traceability and auditing capabilities.

• Expansion of Data Sources: Growing variety and volume of financial data available for analysis.

• DIY Financial Management: Surge in self-directed investment management, increasing demand for professional-grade tools like this business.

Expansion Opportunities

• Broader Data Integration: Incorporate alternative data sources and real-time news feeds.

• Enhanced Analytical Features: Develop predictive modeling and advanced statistical functions.

• Sector-Specific Solutions: Create customized tools for industries such as healthcare and real estate.

• Mobile and Cloud Functionality: Enhance mobile accessibility and cloud capabilities.

• Integration with Other Software: Develop plugins for CRM and ERP systems.

• International Market Penetration: Add multilingual support and customize data sources for specific regions.

• Educational and Training Services: Offer training programs and certifications on financial analysis using the business.

• Compliance and Regulatory Features: Integrate tools for risk assessment and compliance reporting.

Conclusion

The business presents a unique opportunity to acquire a leading fintech SaaS platform with a strong market presence, loyal customer base, and significant growth potential. The company's robust financial performance, combined with its strategic positioning and industry trends, makes it an attractive investment for potential buyers.