Business Name: Portfolio of Five iOS Productivity Apps (Listing #2654819)
Business Location: Middle East (Free Zone company); fully remote team
Business Start Date: 2018
Business Model: Freemium subscription SaaS delivered through five iOS applications on the Apple App Store
Industry: Mobile productivity software
Percentage Being Sold: 100%
Revenue (TTM): $586,643
Profit (TTM SDE): $361,271, about 62% margin
Annual History: Revenue rose to a 2021 peak of $1,116,000, then declined each year to $523,110 in 2025. The 2026 half-year run-rate is tracking ahead of 2025. This trajectory is a primary diligence item.
Install Base: more than 4,000,000 lifetime installs and over $4,500,000 of lifetime revenue
Owner Involvement: 5 to 10 hours per week
Asking Price: $989,000 (reduced from $1,426,980)
Implied Multiples: about 2.74x TTM SDE and about 1.69x TTM revenue
Tag Line: Portfolio of Five Productivity iOS Apps

1. Executive Summary

The business is a portfolio of five iOS productivity applications built on a freemium subscription model. It was established in 2018, is operated as a Free Zone company in the Middle East, and is run entirely remotely by two co-founders and a small contract team. Across its life the portfolio has passed 4 million installs and generated more than $4.5 million of revenue.

On a trailing-twelve-month basis the portfolio reports revenue of $586,643 and seller's discretionary earnings of $361,271, a margin near 62%. The applications sit in durable App Store niches: wireless printing, document scanning, mobile faxing, VPN, and secure call recording. The lead app, a wireless printing tool, accounts for the large majority of lifetime installs and is a recognised name in its niche.

Revenue grew quickly in the early years and peaked at $1,116,000 in 2021, then declined each year to $523,110 in 2025 as marketing spend and founder time were pulled back. The first half of 2026 is tracking ahead of the 2025 pace, which points to some stabilisation, and earnings have held up well through the decline because the cost base is light and mostly variable. A buyer should treat the revenue trajectory, and the split of revenue and installs across the five apps, as the first diligence tasks.

The owners are offering 100% of the business and will provide onboarding and transition support. The asking price is $989,000, which was reduced from an earlier figure of $1,426,980, and represents about 2.74 times trailing SDE and about 1.69 times trailing revenue. The sections that follow set out the portfolio, its economics, its financial history, and the terms on offer. The specific app names and identifying details are disclosed to qualified buyers after a signed non-disclosure agreement.

2. Business Overview

The portfolio was built to solve everyday productivity tasks that iPhone users face and that the device's native tools handle only partly. Rather than a single app, it is a set of five applications across complementary niches, each monetised through subscriptions, which spreads risk and gives a new owner more than one product to grow.

The business is a genuine lifestyle asset in its current form. The owners spend five to ten hours a week on it, development and design are handled by a small remote contract team, and there is no office or physical inventory. Growth over the years came almost entirely from the Apple App Store, through a combination of organic search visibility and Apple Search Ads. That model is repeatable and portable, and it is the base on which the growth opportunities in Section 10 are built.

At a glance. Founded 2018; Middle East Free Zone company; 100% offered; five iOS apps; freemium subscription model; more than 4 million lifetime installs; over $4.5 million lifetime revenue; five people including the co-founders; owner input of 5 to 10 hours a week.

3. Product Portfolio

The five applications span complementary productivity niches. Each is live on the App Store and monetised through tiered subscriptions.

• Wireless printing app. A printing tool with scanning and document editing that goes beyond Apple's native print functions. It is one of the earliest and most downloaded apps in its niche and is the anchor of the portfolio.

• Mobile fax app. A faxing application serving recurring demand from professional and personal users who still need to send and receive faxes.

• VPN apps (two). Two VPN applications for secure browsing on iPhone and Mac.

• Call-recording app. A secure mobile call-recording application.

• Document scanner and PDF app. A scanning, document-editing, and PDF-generation app positioned to expand further into a high-demand niche.

All five monetise through tiered subscriptions priced from $1 to $99, with an average revenue per user of about $15 a month. Retention is described as strong, with a material share of users subscribed for more than a year. The lead printing app accounts for the large majority of the portfolio's installs, and the remaining four share the balance. Per-app revenue and retention by cohort are provided in the data room and should be reviewed, since the portfolio's value is concentrated in the lead app.

4. Market and Niche

The portfolio sits in the productivity category of the Apple App Store, across the sub-niches of printing, scanning, faxing, VPN, and call recording. These are durable needs rather than trends. People will continue to print, scan, secure their connections, and record calls, which gives the underlying demand a long runway.

The App Store ecosystem itself has kept growing, with global App Store developer earnings up 29% in 2022. Within that market the lead printing app holds a strong position built over years, while the other four apps are solid representatives in niches with stable, non-seasonal demand. Customers are drawn by practical needs around productivity, security, and getting work done on a phone, which makes the demand resilient across economic cycles.

5. Customers and Traffic

The user base skews to adults aged 35 and over, with women making up about 60% of users. Customers are acquired through the App Store, split between organic search discovery and paid Apple Search Ads, at a customer acquisition cost of roughly $5 per user against an average subscription of about $15 a month. Reach is global, with the United States the largest market, followed by Europe and Japan.

The portfolio has passed 4 million lifetime installs, drawn from a mix of organic discovery and paid campaigns. Performance is tracked through App Store Connect, Firebase, and Appsflyer, so a buyer inherits a working analytics stack rather than having to build one. The relationship between acquisition cost and subscriber lifetime value is the number that matters most here, and it should be confirmed against the cohort data in diligence.

6. Financial Performance

The portfolio is reported in US dollars. The annual figures below run from launch, with the trailing-twelve-month position and the 2026 half-year. The pattern that matters is the rise to a 2021 peak, the decline through 2025 as marketing was scaled back, and the 2026 half-year running ahead of the 2025 pace.

Revenue by year was $195,000 in 2018, $371,000 in 2019, $730,000 in 2020, and $1,116,000 in 2021 at the peak, then $988,000 in 2022, $842,000 in 2023, $619,000 in 2024, and $523,110 in 2025. Through the first half of 2026 revenue was $314,133. Seller's discretionary earnings tracked revenue closely and at a high margin: $115,000 in 2018, $282,000 in 2019, $593,000 in 2020, $713,000 in 2021, $740,000 in 2022, $416,000 in 2023, $381,000 in 2024, $324,671 in 2025, and $196,002 through the first half of 2026. On a trailing-twelve-month basis to June 2026, revenue was $586,643 and SDE was $361,271, a margin near 62%.

Figures are seller-reported and not independently audited. 2026 covers the first half only. SDE is seller's discretionary earnings. Full monthly detail and per-app breakdowns are released in the data room.

How to read the numbers

Two points matter for valuation. First, revenue has fallen from its 2021 peak of $1.116 million to $523,110 in 2025, a multi-year decline the owners attribute to reduced marketing activity and founder bandwidth rather than to a loss of product demand. The 2026 half-year of $314,133 annualises ahead of full-year 2025, which supports that reading, but a buyer should confirm the cause and the trend before pricing. Second, earnings have stayed strong through the decline because costs are light and largely variable, so the business converts a high share of revenue to SDE. Both points are standard to resolve in diligence.

Asking price and multiples

The asking price of $989,000 was reduced from an earlier $1,426,980 and implies about 2.74 times trailing SDE and about 1.69 times trailing revenue. A buyer should weigh the multiple against the revenue trend and the concentration in the lead app, and against the growth levers set out in Section 10.

7. Revenue Model and Unit Economics

Revenue is subscription-driven. Each app is free to download and converts a share of users to paid tiers priced from $1 to $99, with an average revenue per user of about $15 a month. Renewals give the base a recurring character, and the reported strength of long-term retention is what supports earnings even as new-install volume moves with marketing spend.

On acquisition, the model has run at a customer acquisition cost of about $5 against a subscription of about $15 a month, which is a healthy ratio if retention holds. Roughly 43.5% of revenue is tied to paid advertising, so the business sits between an organic base that keeps earning and a paid layer that scales with spend. The realised subscriber lifetime value, the churn curve by app, and the true split between organic and paid revenue are the metrics that turn this model from a description into evidence, and they are provided in the data room.

8. Operations and Team

The business is run remotely with no office or physical assets. The owners put in five to ten hours a week, and day-to-day work sits with a small contract team: one to two remote Swift developers at about $40 an hour, a part-time designer at about $15 an hour, and copywriters engaged as needed. Ongoing work is a steady rhythm of Apple Search Ads optimisation, App Store Optimisation iterations, A/B testing, bug fixes, and minor feature updates.

The team is structured around two co-founders. One acts as product owner, covering product strategy, App Store Optimisation, and monetisation; the other manages marketing and user acquisition. The remote designer handles interface and marketing assets, the developers handle app support and new features, and freelance copywriters produce listing and store content. For a buyer, the key questions are how much of the operation is documented and repeatable versus held by the founders, and what marketing capability would need to be added to reaccelerate growth.

Transition. The owners will provide two weeks of full-time onboarding followed by two weeks of part-time support, with all creatives, campaigns, and developer contacts handed over. Paid consulting is available beyond that if a buyer wants it.

9. Sales and Marketing

Acquisition runs almost entirely through the Apple App Store. Apple Search Ads account for about 95% of ad spend, and paid advertising drives roughly 43.5% of revenue, with the balance coming from organic search visibility built up over years of App Store Optimisation. Lifetime marketing spend across the portfolio is about $1.4 million.

There are no marketing partners in place today, and the owners note that previous agencies did not perform. That is a gap rather than a flaw: the business has grown on a single channel run part-time, which means a buyer with real marketing capability has a clear path to lift acquisition efficiency and volume. Broadening beyond Apple Search Ads into other paid channels is one of the main growth levers, and it is addressed in Section 10.

10. Growth Opportunities for a Buyer

The portfolio is profitable and running below its potential, which leaves clear levers for a buyer with capital and marketing focus.

• Reaccelerate and professionalise user acquisition. The decline coincided with reduced spend on a single, part-time channel. A dedicated growth team and a larger, better-managed Apple Search Ads budget would put volume back into the funnel.

• Broaden acquisition channels. The business has run almost entirely on Apple Search Ads. Adding Google, Meta, and other paid channels would reduce single-channel dependence and open new sources of installs.

• Optimise the funnel and pricing. Testing the paywall, onboarding flow, and subscription tiers is a near-term lever that raises conversion and revenue per user without new acquisition cost.

• Extend the products. Adding features in PDF editing, scanning, and VPN keeps the apps competitive and can lift both retention and pricing power.

• Expand beyond iOS and English. The portfolio is iOS-only today. Building Android versions and localising for Europe, Asia, and Latin America would widen the addressable market well beyond its current base.

Barriers that protect the position. An entrenched base of more than 4 million installs, an early-mover position in the printing niche, a feature set that goes beyond Apple's native tools, and the capital and time it would take a new entrant to rebuild the same marketing funnel.

11. Known Risk Items

These items are stated plainly because diligence will focus on them.

• Multi-year revenue decline. Revenue fell from $1,116,000 in 2021 to $523,110 in 2025. A buyer should confirm that the cause is reduced marketing and founder time, as the owners state, rather than a structural loss of demand, and should weigh the 2026 half-year, which is tracking ahead of 2025, as early evidence of stabilisation.

• Concentration in one app and niche. The lead printing app holds the large majority of installs and, most likely, of revenue. A buyer should obtain the per-app revenue split and size that concentration before pricing the portfolio.

• Dependence on the Apple platform. The whole portfolio lives on the App Store and is iOS-only. Changes to Apple's policies, fees, review process, search algorithm, or Apple Search Ads costs would affect the business directly, and there is no Android presence to offset that.

• Paid-acquisition dependence. About 43.5% of revenue is tied to paid advertising on a single channel. Rising ad costs or reduced spend feed straight through to revenue, which is part of what the decline shows.

• Founder and marketing bandwidth. The softness is attributed to founders stepping back. The asset needs active marketing management, so the marketing capability and knowledge transfer are central to protecting value after a sale.

• Retention and churn. ARPU and retention are reported as strong but are the newest thing a buyer should verify, since app subscription churn can be high. Cohort retention, refund, and chargeback rates should be confirmed.

• Category and regulatory exposure. VPN and call-recording apps face heightened App Store scrutiny and vary in legality by country, with call recording restricted in some markets. Compliance across the portfolio should be confirmed.

• Unaudited, part-year figures. The financials are seller-reported and not audited, and 2026 is a partial year. A short quality-of-earnings review is worthwhile before completion.

12. The Transaction

The business is offered as a 100% sale of the app portfolio and the entity that holds it. The seller prefers an all-cash transaction with some flexibility on structure, and will provide onboarding and transition support so the apps, campaigns, and developer relationships transfer in good order.

The key reference points are as follows. The asking price is $989,000, reduced from an earlier $1,426,980. Against trailing-twelve-month revenue of $586,643 that is about 1.69 times revenue, and against trailing SDE of $361,271 it is about 2.74 times SDE. The portfolio has more than 4,000,000 lifetime installs. The transaction is a 100% sale, offered all-cash with some flexibility, and transition runs to two weeks of full-time onboarding followed by two weeks of part-time support, with optional paid consulting beyond that. Included in the sale are the five applications, their App Store accounts and code, the creatives and campaigns, the analytics stack, and the developer and contractor contacts, with transition support to be agreed through FIH.com. Multiples are calculated on trailing-twelve-month figures.

13. Reason for Sale

The founders wish to exit after several years of running the portfolio. They believe a new owner with capital, resources, and marketing focus can take the business to its next stage, and they are willing to support a transition so the apps, campaigns, and relationships transfer cleanly. Their objectives on a full exit are discussed directly with qualified buyers through FIH.com.