Business Name: Sign-in to view listing at https://fih.com/listing/2654819
Business Start Date: 2018
Business Location: UAE
Business Valuation: $1,299,999 USD (lowered from $1,426,980 USD)
Employee Number (Inc. Owners): 5
Business Model: Freemium B2C app-based SaaS
Industry: Productivity Software, Mobile Apps
Percentage Being Sold: 100%
Sales (TTM): $511,676.00
Net Profit (TTM SDE): $314,091.00
Business Multiple (TTM ARR): 2.54x
Business Multiple (TTM SDE): 4.14x
Traffic (TTM): 4M+ total installs
# of Apps Included: 5
Tag Line: Portfolio of 5 Productivity iOS Apps

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Executive Summary

The company is a portfolio of five iOS productivity applications developed under a freemium SaaS subscription model. Established in 2018 and headquartered in the UAE, the business has scaled to more than 4 million global installs with over $4.5 million in lifetime revenues.

The business is currently generating TTM revenue of $511,000 and TTM SDE profit of $314,000, representing a 4.54x profit multiple. Its applications are well-entrenched in niches such as wireless printing, document scanning, mobile faxing, VPN services, and secure call recording. With minimal owner involvement (~5–10 hours per week), lean operations, and global distribution via the Apple App Store, the portfolio represents a profitable, defensible, and scalable digital asset.

The owners are seeking a 100% equity sale. Transition support and onboarding will be provided.

Business Overview

• Founded: 2018

• Headquarters: UAE

• Ownership Offered: 100%

• Employees/Contractors: 5 (co-founders + remote team)

• Business Model: Freemium SaaS (subscription-driven)

• TTM Revenue: $511,676.00

• TTM Profit/SDE: $314,091.00

• Install Base: 4,000,000+

• Lifetime Revenue: $4,500,000+

• Valuation Multiple: 4.14x SDE
   

This is a turnkey portfolio of subscription-driven applications, with growth opportunities across product optimization, funnel refinement, pricing adjustments, and expansion into new acquisition channels.

Product Portfolio

The portfolio includes five active iOS applications across complementary productivity niches:

1. Smart Air Printer

   • Advanced wireless printing with scanning and document editing.

   • Functionality exceeds Apple’s native print tools.

   • One of the earliest and most downloaded apps in the niche (3M+ installs).

2. Smart Fax

   • Mobile fax application.

   • ~254K installs, recurring demand from professional and personal users.

3. VPN Suite

   • Two VPN applications for secure browsing on iPhone and Mac.

   • Combined ~660K installs.

4. Call Recorder – Phone Recorder

   • Secure mobile call recording application.

   • ~305K installs.

5. Doc Scanner & PDF Printer

   • Mobile scanning, document editing, and PDF generation.

   • Positioned to expand into a high-demand niche.
      

All apps monetize via tiered subscriptions ($1–$99), with an average ARPU of ~$15/month. Retention is strong, with a meaningful portion of users subscribed for over one year.

Market & Niche

• Sector: Business & Productivity apps (sub-niches: printing, scanning, VPN, faxing, call recording).

• Growth: The App Store ecosystem continues to expand; global App Store profits grew 29% in 2022.

• Positioning: The main app is a market leader; other apps are established “average” representatives in niches with stable demand.

• Customer Drivers: Productivity, security, and workflow efficiency.
   

These niches are evergreen—users will continue to need printing, scanning, and security solutions—providing long-term sustainability.

Customer Base

• Demographics: Men and women aged 35+, ~60% female.

• Acquisition: Apple App Store organic search and Apple Search Ads (ASA).

• Customer Acquisition Cost (CAC): ~$5 per user.

• Average Subscription: ~$15/month.

• Retention: Strong, with many customers renewing 12 months or longer.

• Geography: Global reach, strongest presence in the U.S., followed by Europe and Japan.

Traffic

• Total Installs: 4,000,000+

• Acquisition Mix: Combination of organic discovery and paid campaigns.

• Tracking Tools: Metrics and KPIs tracked through App Store Connect, Firebase, and Appsflyer.

Revenue Sources

• Monetization: Subscription-driven freemium SaaS.

• Pricing: Multiple subscription tiers from $1 to $99.

• ARPU: ~$15/month.

• Revenue Stability: Subscription renewals ensure recurring revenue.

Financial Performance

Revenue (USD)

• 2018: $195,000

• 2019: $371,000

• 2020: $730,000

• 2021: $1,116,000

• 2022: $988,000

• 2023: $842,000

• 2024: $619,000

• 2025 (YTD, through Oct): $419,220
   

Profit/SDE (USD)

• 2018: $115,000

• 2019: $282,000

• 2020: $593,000

• 2021: $713,000

• 2022: $740,000

• 2023: $416,000

• 2024: $381,000

• 2025 (YTD, through Oct): $259,665

Commentary:

• Revenue grew rapidly from 2018 to 2021, peaking at $1.1M.

• Fluctuations in later years tied to reduced marketing activity and founder bandwidth.

• Profitability has remained consistent, reflecting a lean cost structure.

• Revenue growth potential is significant if marketing and funnel optimization are scaled.

Operations

• Owner Involvement: 5–10 hours per week.

• Development: 1–2 remote Swift developers (~$40/hour).

• Design: 1 part-time designer (~$15/hour).

• Marketing: Managed by co-founder (ASA campaigns).

• Copywriting: Outsourced as needed.

• Processes: ASA optimization, ASO iterations, A/B testing, bug fixes, minor feature updates.
   

No office or physical assets required; the business is fully remote.

Team

• Co-Founder (Product Owner): Oversees product strategy, ASO, monetization.

• Co-Founder (Marketer): Manages ASA campaigns and user acquisition.

• Remote Designer: UI/UX and marketing assets.

• Remote Developers (1–2): App support and new features.

• Freelance Copywriters: Content for listings and ASO.

Sales & Marketing

• Primary Channel: Apple Search Ads (95% of ad spend).

• Revenue Dependence: Paid ads generate ~43.5% of revenue.

• Marketing Spend: $1.4M lifetime.

• Partners: None currently; previous agencies underperformed.

• Opportunity: Professional marketing team could dramatically increase acquisition efficiency.

Partners

No third-party partnerships currently in place.

Main Expenses

• Advertising: Largest expense category (ASA).

• Development & Maintenance: Variable, project-driven.

• Design: Minor but consistent.

• Overall Cost Base: Lean, variable costs allow flexible scaling.

Work & Skills Required

• Weekly Hours: 10–15 hours/week to sustain current operations.

• Skills: ASA optimization, ASO iteration, marketing funnel design.

• Transition: All creatives, campaigns, and developer contacts to be provided to buyer.

Ideal Buyer

• Strategic Buyer: App publisher or SaaS operator seeking immediate portfolio expansion.

• Financial Buyer: Private equity or high-net-worth individual seeking profitable SaaS assets.

• Requirements: Access to marketing expertise and capital to expand campaigns.

Expansion Opportunities

1. Hire Dedicated Growth Team: Product manager, growth marketer.

2. Optimize Funnel: Improve subscription flow, test pricing, increase conversions.

3. Expand Marketing: Increase ASA budget, add Google/Meta channels.

4. Product Development: Add features in PDF editing, scanning, VPN integrations.

5. Global Expansion: Localize apps for Europe, Asia, LATAM.

Barriers to Entry

• Entrenched install base (4M+ downloads).

• Early mover advantage in printing niche.

• High capital/time required to replicate marketing funnel.

• Superior feature set compared to Apple’s native tools.

Reason for Sale

The founders wish to exit after several years of running the business. They believe a new owner with capital, resources, and marketing focus can take the portfolio to its next stage of growth.

Post-Sale Support

• Transition Period: 2 weeks of full-time onboarding.

• Additional Support: 2 weeks part-time Q&A.

• Optional: Paid consulting available post-transition.

Valuation & Deal Structure

• Asking Multiple: ~4.2x SDE.

• Ownership Offered: 100%.

• Preferred Terms: All-cash transaction, with some flexibility.

This is a rare opportunity to acquire a profitable, subscription-based, global SaaS portfolio with entrenched market positioning, recurring revenues, and significant untapped growth potential.

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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.