KEY HIGHLIGHTS

• Online education business
• Niche target marketing with no direct competition
• All training materials & resources for courses built
• Revenue is 100% automated
• Future upside: Potentially monetising YouTube channel + Increasing student numbers + Partnering with professional service firms + Expanding to additional countries + Putting up prices
• Low fixed costs: Just Google ads and hosting

OPERATIONS

This business is an online only education business. Revenue is made via two ways, i) customers purchase downloadable notes packs which come with branded and proprietary notes, templates, quizzes and other resources ii) online courses, which are a series of videos and quizzes to help students get through exams.

The topic area of study is in relation to a niche field of post graduate accounting in Australia, which has no direct competitors and covers students in Australia, New Zealand, and Singapore.

All video content is hosted on YouTube (some public to get traffic, the rest private and only accessible via website). All courses are built and you don't need to create any content yourself.

CUSTOMERS

Customers are students who are undertaking a post grad finance course which is mandated by big 4 accounting firms (i.e. KPMG, PWC, EY) plus a number of other firms to work there. The course typically takes 3 years to complete and customers typically are recurring / repeat purchasers during this 3 year period.

Customers are acquired by 1) Word of mouth (we have grown a lot because of positive reviews and people telling their friends), 2) Organic Google ads searches, and 3) AdWords for very specific key words (the name of the course). 

Customers are loyal and typically come back after purchasing 1 set of notes + will refer their friends. Customers are also price insensitive, we have increased prices several times to date and even changed currency to USD instead of AUD due to our international expansion, all of which has increased average spend consistently.

FINANCIALS

The business is all automated. I literally spend 0 hours per week on it. I have a Google ad set up which I spend US $450 per month consistently and the ad is optimised and works well. I don't spend money on any other ads. This is the only cost aside from hosting my website which is US$300 per year. As a result my margins are incredibly high. I typically generate about $60K per year in EBITDA, and it is pretty stable (with some seasonality month to month, but year on year decent growth with upside on pricing)