ABOUT THE BUSINESS

Our business operates in the food and drink blogging industry, as well as the wellness space. The blog is niched in healthy recipes that are dairy free, gluten-free, Paleo, and/or Whole30. This recipe niche, and the associated wellness content, is very profitable. It has been up and running since the fall of 2019.

The business tests unique or popular recipes in the niche described above, and writes content about the recipe while focusing on SEO. The business also writes wellness and fitness content.

What makes our website unique is the niche market, in that it provides recipes that are paleo/ whole 30, gluten-free, dairy free, etc. friendly that are actually delicious. This is a trending area of food blogging with growing interest.

INCOME AND MONETIZATION

The primary source of income is AdThrive ads, with secondary sources being affiliates.

The average monthly income in the last 6 months has been as follows:

• AdThrive display ads - $2,133
• Thrive Market affiliates - $17
• Amazon affiliates - $24.83

As you can see, this business makes most of its profit from selling advertising space to AdThrive. The average earning per month during the last year has been around $2,300.

HIGHLIGHTS

Strengths:

1. Extremely lucrative and evergreen niche.

2. Passive, beginner-friendly investment.

3. Mostly US traffic.

4. Low operating costs, leaving room to use profits to grow the business or outsource tasks.

5. High quality recipes that people come back to weekly, bringing in consistent traffic and income.

6. Underserved emailing lists and large social media accounts.

Multiple growth opportunities:

1. Focus more on SEO. Do some keyword research and with a strong domain like this one you will probably hit the high spots on Search Engine Results Page (SERP).

2. Start using the emailing list to drive more traffic.

3. Create recipe videos for blog post, and social media marketing.

4. Create IdeaPins for Pinterest.

5. Post consistently on the blog 2-5x per week.