ABOUT THE BUSINESS

This is a 3-year-old affiliate review site for online casinos based on a recurring revenue model, earning a little over $6,000 per month. The site has an incrementally growing stream of unique global traffic, first time players (user acquisition), double opt-in newsletter subscribers (leads), and push notification subscribers (leads) from dozens of countries.

The primary business model centers around acquiring targeted online crypto gamblers looking for reviews on trusted online casinos, to play primarily using cryptocurrency (BTC, LTC, ETH, etc.). We have multiple lead capture mechanisms that has worked successfully, and with our newsletter and push campaigns, we keep converting about 3-7% of our leads into active players consistently every week.

This business operates on recurring revenue-share based affiliate programs for the online casino niche. We're currently partnered with about 30+ global online/crypto casinos and faucets. Each of our partnership yields anywhere from 10-40% lifetime revenue-share on leads that we convert into first time depositors/active players. The business has seen a steady increase in incremental monthly revenue without additional targeted advertising for all of 2021. Thereby, increasing monthly recurring revenue (MRR) by 100-200% is easy with a few targeted ad platforms that we can recommend/suggest to the final buyer.

In addition to the primary revenue channel (new users + recurring commissions from active players), the business also drives revenue from rewards tied to staked crypto from previously earned revenue, which will be handed over to the new buyer as part of the sale. The approx. revenue split between primary and secondary sources typically toggles between 70% primary/30% secondary to 60% primary/40% secondary - depending on normal business fluctuations, volatility of the crypto industry itself and the resulting impact on the overall value of the tokens earned in commissions or rewards. The idea behind doing this was to reinvest a portion of profits from last year, to accelerate the bottom line and capitalize on the current state of the crypto industry, so we can compound the overall value in the next 4-5 years.