BUSINESS OVERVIEW

In an ever-increasing competitive vertical where raising capital has become more and more difficult, this SaaS suite turns founders into fundraisers.

With tools for both founders and investors, the unique foundation of these SaaS tools enables quality, curated deal flow within every region, stage, and vertical for startup capital.

No significant ad campaigns or marketing has been established as the traffic is almost completely organic and referral based. Eight VA's handle the majority of the day-to-day business leaving owner administration free to enable strong growth projections for the future, with over 40MM raised since inception for startups of all sizes.

KEY HIGHLIGHTS

• Primary revenue from direct website outbound, inbound, and referral sales
• 95% automation
• Strong lead generation partnerships
• Strong referral partnerships
• Free 30-day trial
• Zero-paid marketing campaigns
• Saas accounts including ClickUp, Front, Google Workspace
• Evergreen
• Email accounts LemList and SendInBlue
• All processes clearly documented
• Trademarks
• 8 contractors
• Employees will stay on with new ownership
• Owners willing to stay on for significant transition and migration support as well as continued consultancy

OPERATIONS

There is a total of 8 people involved with our company.

5 are salespeople. They are paid entirely on commission. Automated lead gen campaigns across social media platforms and inbound, organic traffic all lead to a lead qualification form which, if the user qualifies, allows them to book an intro call. The salespeople are responsible for qualifying leads and selling them various solutions. They all work full-time.

We have one Operations Manager who is responsible for all day-to-day operations including customer communications, VC communications, internal ops tools, and general oversight. She essentially runs most of the business. All of her processes are clearly documented.

There are two co-founders, one is sales-focused and one is ops/tech-focused. The sales-focused founder spends 15 hours per week overseeing sales. He runs two sales meetings per week to review pipelines, offer team support, and occasionally joins calls with large accounts to encourage them to close. He also changes the automated lead gen campaigns that fill up the outbound sales funnel.

The tech/ops focused founder is responsible for managing the operations manager. He works 10-15 hours per week to ensure customer, VC, and internal communication and processes are going smoothly. We have one main contractor at $125/hour who does all customer VC communications. He is an ex-VC so he is in charge of providing guidance and support to customers who pay for plans where that is included.

No one is a full-time employee, everyone is a contractor. The 5 salespeople are motivated by commissions so assuming the commission structure remains strong, they are likely to continue working at the company. Hiring in our industry and for our product has been extremely easy and the quality of the team speaks to that. In the event you want or need to hire more salespeople, we have a documented sales playbook.

The Operations Manager will continue to work for the company. All of her processes are clearly documented in the event you need to hire someone new. All hourly contractors will stay with the company.

The two co-founders are also open to staying onboard to provide guidance and support at a not full-time level.

CUSTOMERS

We have done zero marketing. We generate traffic from: Outbound sales via automated campaigns on LinkedIn Inbound via organic search Partnerships from CoFoundersLab.

Revenue is generated via outbound, inbound, and referral:

Outbound Sales

The salespeople sell products directly to customers. There is an automated lead gen campaign that generates leads for them.

Inbound Sales

We generate inbound customers from organic search and partnerships. We have done minimal SEO but it does generate traffic and thus sales. We also have two partnerships to mention: 1. https://cofounderslab.com/ is a community for founders. There is a tab on the dashboard for all of their users that says "Raise" that prompts the user to start a free 30-day trial. We use this pipeline to sell our products directly to their users.

2. We have an AppSumo deal for the base product. This has generated revenue but has also been a strong source to upsell more expensive products.

Referrals

We have a small but growing network of referrals from VCs and other adjacent platforms. Some of these deals include commissions but most are simply to benefit the ecosystem.

Revenue by country: United States: 85% ; Canada : 15%

FINANCIALS

We have not seen any seasonality in traffic or revenue.

January 2022 was the only month where growth slowed and it was because half the company had Covid. On the P&L, April '22 looks like a dip but it's because we recognize revenue when it hits the bank account not when it's processed on Stripe. We had many sales close at the end of the month so on Stripe April '22 fits the growth trend.

GROWTH POTENTIAL AND FUTURE OPPORTUNITIES

The company today is a playbook for a much bigger opportunity. We want to leave value on the table. Here’s what we would do in the next 12 months:

• Invest money in marketing (we’ve spent $0). PPC, content, etc. are 100% untapped.
• Take success fees from fundraising rounds. A 1-3% fee is $50-200k in most cases.Refer to accelerators and incubators. Can be upwards of $2500 per referral Partner with alternative fundraising partners, these referrals can be upwards of $5000 and/or success based
• Partner with PE firms for M&A discussions and IPO listing co’s, these referrals can be upwards of $30k
• Sell data to big funds
• Sell direct advertising to large enterprise companies (HubSpot, Docusign, etc.)
• Sell Fractional CFO services or create an in-house CFO service
• Create a fundraising course, sell D2C and/or license to a university
• Build a marketplace of adjacent services, take 10-20% of GMV
• Partner with VC funds to deploy capital
• Build products for VC funds to curate and qualify deal flow
• Hire additional sales representatives to generate additional revenue in different regions
• Partner with corporates for innovation scouting