Niche: Sports and Outdoor

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Monetization: Affiliate Program, Amazon Associates, Display Advertising, Sponsored Content
Location: United Kingdom
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  • #7195420

    Listing Number

  • $180,000

    Listing Price

  • $4,483

    Monthly Revenue

  • $4,463

    Monthly Net Profit

  • 40.15%

    Cashflow Volatility

  • 29.76%

    Cash Yield

Listing Summary

Summary

This is a cycling review website that offers advice and product reviews through buying guides. The topics covered consist of cycle sport, mountain biking, BMXing, accessories, and nutrition.

The last 6 months' average revenue is $5405. The site sees 89.9K monthly page views and 86K unique monthly site visits for an average net monthly profit of $4483 over the last 12 months. The site would be perfect for someone looking to expand their affiliate portfolio or someone that can obtain a quick increase in revenue from taking advantage of ad placements across the guides, reviews, and articles.

Sale includes all brand and web assets, social media accounts, and post-sale support.

What does your business do?

The website offers in-depth product reviews and promotes these pages through search engine optimization.

Over the last few months, we have increased the average monthly organic visitors to the site to 100,000 with steady daily improvements.

Whilst the website is young, there have been significant increases in referrals to the Amazon Affiliate program and is currently converting at 10% for sales made. The team has been looking at diversifying their partners to add more value to the users of the site. The aim is to work with reputable brands that offer premium products in order to provide the most up-to-date products available on the cycle sport market.

With a team of content writers, web developers, and marketing specialists, this site offers a huge array of reviews that cover Cycling Accessories, Bikes, Tools, Energy Products, and much more. We recognize quality and value, thus creating reliable content that readers can trust.

How does your business make money?

The website generates money through affiliate commissions from:

  1. Avant Link (20%)
  2. Awin (10%)
  3. Amazon (70%)

Predominantly targeting a US audience, this site has diversified the products offer to include all areas of cycling products.

Key features

  • Single Word Domain Name (.com)
  • 500+ published pages around cycling-related content
  • $5405 last 6 months average revenue 
  • 24-year-old aged domain
  • A high-quality website that has been stress tested for conversions and SEO
  • Not monetized through ads meaning an opportunity for a quick increase in revenue
  • Business Created

    March, 2020 - (1 year 9 months old)

  • Assets Included in the Sale

    The following are included in the sale of this business:

  • Domains
  • Brand assets
  • Hosting accounts
  • Relevant email accounts
  • Social media accounts
  • Website files, source code, and content

Fih.com's BRAG Rating

6.60/10
Breakdown of Ratings
  • Brand Reputation
  • 1.50/2.5
  • Risk Profile
  • 1.50/2.5
  • Asset Value
  • 1.70/2.5
  • Growth Potential
  • 1.90/2.5

Earnings

Revenue:
  • Average Revenue: $
  • Total Revenue:  $
Profit:
  • Average Profit: $
  • Total Profit: $

Traffic

Page View:
  • Average Pageviews: 
  • Total Pageviews: 
Visitors:
  • Average Visitors: 
  • Total Visitors: 

Social Media Channels

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Work & Skills Required

Other Information

Why is this site great to invest in?

  • We are a bunch of cycling enthusiasts that thrive from researching products that fit the needs of cyclists across the world.
  • We utilize the tools and experiences of a team through our sister company that is a marketing agency that works with household names.
  • Over 40% of visitors click our affiliate links.
  • We are implementing a new content strategy to focus on adapting more products into our reviews. In turn, this will increase traffic to our fast-growing site.
  • The average length of our guides is approx. 3,000 words and approx. 1200 words for articles.
  • We have a strenuous SOP that outlines the content brief for writers. This included keywords, products, and writing structure making it easy to create content that ranks well in the search engines. 
  • The site can be improved through internal linking, link building, and content updates.
  • The site is very low maintenance and has proved itself through recent Google core updates remaining an authority in the cycling niche even with no content being published in recent months.

Seller Support Includes

We are prepared to offer 4 hours per week worth of support over a 4-week period from the point of sale.

Reason for Sale

Our company has a team of in-house content writers that create niche sites. We are looking at expanding our team to increase the velocity of content output and product research and we feel that a capital injection from one of our high-performing affiliate sites will allow us to scale the company over the coming 6-12 months.

Buyers Profiles

The site would be perfect for someone looking to expand their affiliate portfolio or someone that can obtain a quick increase in revenue from taking advantage of ad placements across the guides, reviews, and articles.

There is huge potential for building links as there has been little outreach done over 2021 to increase the authority of some of the higher-performing pages.

There is a silo of content around fitness that has been proving to be extremely valuable to the site. There is massive potential to push content and links around this topic to increase monthly recurring revenue. Currently, these products are the highest revenue-driving items on the Amazon affiliate dashboard and little focus has been applied on this so far.

Very little experience is needed to run this website, but we would recommend having some understanding of affiliate marketing. We use WordPress and Divi to create pages that have been templated via our designers. There has been keyword research carried out for an additional 150 buyer guides.

Frequently Asked Questions

Answered by the Seller

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