OVERVIEW

This website in the survival niche is a treasure trove for anyone looking to invest in a highly profitable business. It has multiple revenue generation streams that include display ads, affiliate income, guest posts and ebooks. Making this a perfect investment for passive investors, who will only need to manage the team of content creators and VAs. 

This business also has a very large social media presence on facebook and pinterest, with over 3 million followers. This provides a great opportunity for the buyer to use for social media marketing campaigns to take the business to higher levels of profitability. 

This website is a perfect fit for someone with an interest in the outdoors, or someone looking to get into the survival niche. The content is high quality and the website has a lot of authority being the biggest business in the niche. 

There are many opportunities to grow this business by expanding the content, improving the SEO, and growing the social media following. This is a great business for someone looking for a simple to run website with high profit margins. Investors looking to actively manage the business, will find this as a golden opportunity to get their hands on a matured and profitable business.

INCOME AND MONETIZATION

The business has multiple revenue streams. For clarity the revenue streams can be divided into the following categories

• Display ads: This is the biggest revenue stream for the business. The business is signed up with 6 different display ad networks including Adsense, Ezoic and Mediavine.
• Affiliate networks: This is the second biggest revenue stream for the business. The business is signed up with 10 different affiliate networks. 
• Amazon: Affiliate income from Amazon US is significant enough to be disclosed separately. 
• Pinterest: The business also earns through the Hometalk Pinterest Syndication Program.
• Ebook: Occasional ebook sales form a tiny fraction of the total revenue. 
• Guest posts: Occasional guest posts also form a fraction of the total revenue. 

The sites share affiliate links and some other revenue streams making it impossible to completely separate between the sites. 

The seller has done a good job of maximizing the revenue streams, the new buyer can focus on guest posts to add more revenue. Apart from this, not much needs to be done to further expand the revenue sources. 

Revenue generation throughout the year is fairly stable with spikes in site traffic and revenue occurring during the holiday season. These seasonal spikes can increase the business revenue by as much as 40%.

OPPORTUNITIES FOR GROWTH

There is plenty of opportunity to grow this business:

• Host more guest posts to generate revenue
• Look for more affiliate programs
• Drive more traffic to the sites by improving SEO
• Create authoritative backlinks
• Creating a marketing strategy
• Focus on social media marketing to increase traction