Business Name: Sign NDA to see at https://fih.com/listing/1034756
Business Website: Sign NDA to see at https://fih.com/listing/1034756
Business Start Date: 8/1/2012
Business Location: Germany
Business Price: €10,400,000 EUR
Percentage Being Sold: 75-100%
Employee Number (Inc. Owners): 55
Business Model: e-Commerce (87.6%-92%) + Retail (8%-12.4%)
Industry: Running Products (Shoes, clothing, accessories)
Inventory Included: €2,524,334.73 EUR (as of August 2025)
Gross Sales (2024 - Before Returns) : 24,369,343 EUR
Net Sales (TTM): €20,160,338.53 EUR
Net Profit (TTM): €638,661.12 EUR
Total Rent Payments (yearly): 283,745.04 EUR
Sales Source Breakdown: 87.6% of Sales are from 2 eCommerce stores and 12.4% are from 4 physical retail stores (92% of sales are eCommerce pre-returns)
Business Multiple (TTM Net Sales): 0.52x
Business Multiple (TTM Profit): 16.28x
YoY Revenue Growth Rate: 7.17%
YoY SDE Growth Rate: 630.91%
Social Media Followers: 17,550+
Paying Clients (Lifetime): 900,000+
Customer Email (Lifetime): 291,500+
Main Website Visitors (TTM): 2,568,000+
Main Website Pageviews (TTM): 17,634,228
Tag Line: Growing EU-based running goods retailer doing $18.4M+ in sales from 2 e-commerce platforms and 4 physical stores!

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The business is the largest running specialist in Germany, operating two thriving online stores and four physical retail locations. With nearly 1 million lifetime customers and an expanding European footprint, the business is well-positioned for growth through internationalization, enhanced marketing efforts, and e-commerce optimization.

Investment Highlights

• Market Leader: Largest running specialist retailer in Germany with a loyal customer base.

• Omnichannel Sales: Revenue streams from four physical stores and two e-commerce platforms.

• Scalable Growth: Expansion into Bulgaria and broader European markets.

• Proven Financial Performance: 3-year revenue growth from €15M to €20M.

• Loyal Customer Base: 900,000+ customers with 42% retention in physical stores and 18% in e-commerce.

• Well-Structured Operations: Experienced core team ensures a smooth transition for new ownership.

• Owner Flexibility: Owner is open to advisory role post-sale for continuity.

Business Overview

The business was founded as a small retail operation and has grown into Germany’s largest specialist in running products. The company operates four specialty running stores located in Germany, and two successful e-commerce platforms.

With over 500 orders processed daily, the company has solidified itself as the go-to destination for running gear in Germany. To counter a recent supplier loss, the business is expanding into Bulgaria with a new online platform which will launch in March 2025.

Financial Performance

Revenue Growth Rate: 7.17%

Profit Growth Rate: 630.91%

12-Month Revenue Projections: €21,606,080.27

12-Month Profit Projections: €4,668,057.52

Projected Revenue Multiple: 0.48x

Projected Profit Multiple: 2.23x

Annual Sales (€)

• 2018: 6.06M

• 2019: 10.38M

• 2020: 14.96M

• 2021: 15.06M

• 2022: 14.44M

• 2023: 19.45M

• 2024: 18.54M 

• 2025 (through September): 20.1M

Profit (€)

• 2018: +59,495

• 2019: +85,467

• 2020: +86,623

• 2021: +866,568

• 2022: -447,936

• 2023: +71,573

• 2024: +130,000 

• 2025 (through September): +638,661

Key Financial Metrics

• Revenue Multiple: 0.48x

• SDE Multiple: 2.23x

Growth Opportunities

• International Expansion: Entering new markets, starting with Bulgaria.

• Improved Digital Marketing: Leveraging SEO, influencer partnerships, and performance marketing.

• Optimized Customer Retention: Enhancing loyalty programs to increase repeat purchases.

• Supply Chain Optimization: Leveraging bulk purchasing and regional distribution hubs.

• Product Line Expansion: Introduction of exclusive product lines and high-margin accessories.

Marketing & Sales

Current Strategies:

• Google/Bing Ads

• Social Media Marketing (17,500+ followers)

• SEO & Affiliate Marketing

• Newsletter Marketing

Customer Acquisition Cost:

• Online: 15-20% of revenue

• Brick-and-mortar: 1-2% of revenue

Average Revenue Per User (ARPU): €150-200

Operations & Team

• Employees: 55 (25 full-time, 5 part-time, 25 mini-jobbers, 2 trainees)

• Key Management: CEO (€10,000/month), COO (€6,000/month), Department Heads (€4,000-4,500/month)

• Technology Stack: Magento (e-commerce), Ecos System (ERP)

Competitive Landscape

The business maintains a competitive edge through its well-established market presence, exceptional service, and a balance between competitive pricing and quality offerings. Recent market trends include the rise of carbon shoes and increased interest in trail running, areas where the company has growth potential.

Ideal Buyer Profile

• Strategic Buyer: A company looking to establish a strong foothold in the running retail market.

• Private Equity: A group with experience scaling e-commerce and omnichannel retail operations.

• Industry Expert: A buyer with experience in international retail expansion.

Transaction Details & Seller Involvement

• Ownership Stake Available: 75-100% sale

• Seller Involvement Post-Sale: Flexible; open to advisory role

• Reason for Sale: Owner seeks new challenges and wishes to reduce personal risk exposure.

• Transaction Structure: Stock or asset sale, open to negotiation.

Included Assets

• Domains & IP

• Websites & E-commerce Platforms

• Customer Database (291,500+ emails)

• Physical Assets: Retail store fixtures, warehouse equipment, office equipment

• Social Media Accounts

• Employee Contracts

• Supplier & Distribution Contracts

Conclusion

The business represents a prime acquisition opportunity in the running retail space, combining strong brand equity, a loyal customer base, and multiple growth avenues. The business is structured to allow a seamless transition for a new owner, with existing management capable of handling operations.

About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.