Business Name: Sign-in to view listing at https://fih.com/listing/1923584
Business Website: Sign-in to view listing at https://fih.com/listing/1923584
Business Start Date: 1998
Business Location: Denmark
Business Valuation: Open to Offers - Bidding Deadline 12/31/2025
Employee Number (Inc. Owners): 1
Business Model: D2C Online Classifieds Platform
Industry: Classifieds Business
Percentage Being Sold: 100%
Sales (TTM): $1,669,539.28
Net Profit (2024 SDE): $1,612,260.90
Business Multiple (TTM ARR): Negotiable
Business Multiple (TTM EBITDA): Negotiable
Paying Clients (TTM): 2.5K+
Traffic (TTM): 3M+ Active Users
Tag Line: 27+ Y/O Danish Online Classifieds Platform

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Executive Summary

The business is a long-established online classifieds platform in Denmark, widely recognized as one of the country’s primary destinations for users seeking listings within a specific niche category. Operating continuously since 1998, the platform has built more than two decades of brand visibility, user familiarity, and market presence.

The business generates recurring revenue through paid listing products purchased directly by independent service providers. With very low operating expenses, strong EBITDA performance, stable demand, and long-standing advertiser loyalty, the business represents a mature and consistently profitable digital asset.

Company Overview

The platform operates as a digital classifieds business serving a well-defined niche with strong, long-standing demand. The business was taken over under new ownership on 1 June 2021. Following the acquisition, significant SEO and optimization work accelerated traffic recovery and improved platform performance.

The business handles all listings and payments online through automated workflows. Advertisers purchase time-based visibility packages directly using MasterCard and Visa, enabling a streamlined and fully self-service operating model.

Market Position

The business is one of Denmark’s best-known niche classifieds destinations, with particularly strong recognition and user activity in the Copenhagen metropolitan area. The platform’s long operating history, domain age, and consistent visibility have cemented its position in the local market.

Its category leadership is supported by a loyal advertiser base, predictable user traffic patterns, and decades of consumer familiarity.

Financial Overview

• Annual Gross Profit: ~€1,620,000

• Operating Costs: Extremely low (fully digital)

• EBITDA: High, due to minimal overhead

• Advertiser Loyalty: Strong recurring customer base

• Revenue Stability: Long-term visibility and constant advertiser demand

Impact of 2021–2022 Industry Closures

During 2021 and 2022, national restrictions temporarily halted several categories of liberal service work in Denmark. As a result, platform revenue experienced an approximately 80% drop during the affected periods.

After the second closure ended on 5 April 2021, revenue immediately returned to historical levels. Traffic steadily recovered, aided by SEO improvements introduced after the ownership change.

Record Performance in 2022

The year 2022 became the best year in the platform’s history. Contributing circumstances included:

• Full market reopening

• Strong post-restriction demand

• Limited impact from external macroeconomic factors

• Stable currency conditions affecting user purchasing power

2023–2024 Performance

Results for 2023 and 2024 were stable and align closely with the platform’s long-term performance profile. The main shift during this period was a notable drop in purchases of one premium visibility product (VIP). The product has since been redesigned and repositioned to enhance visibility across more placements on the website.

Product Development Roadmap

Two new visibility-boosting products are in development for 2026:

1. “Story” Format Listing

A short-format, dynamic placement similar to a social media story.

2. VIP Product Upgrade

A major enhancement to the VIP offering, which will accompany a planned price increase.

The business has observed clear advertiser demand for tiered visibility options, enabling higher placement in exchange for higher pricing. Future product development is designed to meet this demand while maintaining revenue stability.

Revenue Model

The platform generates 100% of its revenue from three digital products, all purchased directly by independent service providers:

1. Standard Listing

A fixed-duration visibility product.

2. Boost Product #1

A paid enhancement that increases placement and visibility.

3. Boost Product #2 (VIP Product)

A premium tier listing product with enhanced exposure across multiple areas of the platform.

All purchases are processed through MasterCard and Visa in an automated, self-service flow.

Operations

The business operates with exceptional efficiency:

• Fully online business

• Automated payments and listing management

• No physical infrastructure or inventory

• Minimal administrative oversight

• Low operating expenses and high scalability

• Can be managed from anywhere with internet access

Customer Base

Advertisers on the platform consist of independent providers operating within the niche serviced by the site. Many advertisers return consistently, renewing listings and purchasing visibility enhancements due to the platform’s strong brand recognition and stable user traffic.

Strategic Benefits for Acquirers

• Over 25 years of continuous operation

• High-margin, stable recurring revenue

• Extremely low overhead requirements

• Leading brand recognition in its niche

• Strong presence in Denmark’s capital region

• Automated, scalable digital business model

• SEO-reinforced domain strength

• Additional revenue upside through new product tiers

Summary

The business is a mature, highly profitable, and operationally simple digital classifieds platform with strong historical performance and consistent recurring revenue. With more than two decades of market presence, extremely low operating costs, and a proven product roadmap, the platform offers a compelling opportunity for buyers seeking a stable, high-EBITDA online asset with significant longevity and continued upside potential.