KEY HIGHLIGHTS

• High percentage of organic traffic

• All original content

• The three sites were designed to work in synergy with each other, offering each other backlinks and direct traffic that a solo site would not benefit from.

• Because of their longevity of over 21 years, they have devoted readers and are deeply imprinted in the DIY blogging niche, both from a reader standpoint, and also with fellow bloggers.

• The sites have been featured on HGTV, Decorating Ideas Magazine, Woman’s Day Magazine, Decorating Solutions Magazine, Country Sampler Magazine and numerous news outlets. We are a former home decorating expert for Country Woman Magazine.

OPERATIONS

• Income largely generated by advertising via AdThrive & Outbrain

• Affiliate marketing income via RewardStyle & Skimlinks

• Little time on social media, the majority of our traffic is from Google search, direct and referral.

• We are getting ready to retire / move on to other projects, and therefore for Q4 2021 and 2022 to date, we have spent less than 4 to 5 hours a week on the sites. There is tremendous growth potential for a buyer.
• Business can easily be managed by one person, but the new owner can outsource employees if they want to spend very little to no time on the business.

OPPORTUNITIES FOR GROWTH

• Our email marketing list was recently reactivated after some time of being dormant to a positive response from readers. At present we average a 38% open rate and 4.5% click through rate from our newsletters. There is tremendous potential here to profit from the benefits of this list.
• These three sites could be leveraged with course creation, more paid advertising, and increased efforts with SEO. Affiliate marketing is passive at this point, so an active campaign could be very profitable.