Business Location: Currently operating from Vienna, Austria but can be managed remotelyBusiness Valuation: €1,950,000 EUR
Business Model: Freemium SaaS
Industry: Fitness Tracking and Analytics
Percentage Being Sold: 100%
Sales (TTM): €845,963.00
Net Profit (TTM SDE): €202,647.00
Business Multiple (TTM Revenue): 2.31x
Business Multiple (TTM EBITDA): 9.62x
YoY Revenue Growth Rate: 3.30%
YoY Profit Growth Rate: 6.20%
Social Media Followers: 51,000+
Paying Clients (TTM): 28,000+
Traffic (TTM): 3.2M+ Active Users | 219M+ Views
App Downloads: 9,000,000+
App Rating: 4.8 on 85K+ reviews on Google Play and Apple Store
Tag Line: 9+ Y/O Fitness Tracking and Analytics App

Overview

The business has grown into a global subscription-based fitness analytics platform with a loyal and diversified user base. Delivered through user friendly designed iOS and Android apps, it has been downloaded over 9 million times and has attracted 1.5 million+ registered users worldwide.The business runs lean, with minimal owner involvement, and benefits from strong recurring revenues, automated systems, and a proven monetization model that blends subscription upgrades with in-app advertising. This is a fully remote-operable, turn-key SaaS acquisition positioned in the growing digital health and fitness space.

Key Metrics

• App Age: 9+ years

• Lifetime Revenue: €3.5M+

• Active Subscriptions: 28,000

• Monthly Active Users (MAU): 188,000

• Owner Involvement: Minimal, with automated processes

• User Demographics: Global user base; 46% of users from China

• Revenue Multiple: 2.31x TTM revenue

Product & Business Model

The business gives users powerful activity tracking and analytics through an intuitive mobile experience. Users enjoy a robust free tier with the option to unlock advanced subscription packages for deeper insights, personalization, and premium features such as:

• Enhanced weight management & analytics tools

• Ad-free experience

• Advanced GPS activity tracking

• Exclusive performance insights

With 15% of active users converting to paid subscriptions, the business delivers an attractive blend of scale and monetization efficiency, comparable to category leaders — but at a more accessible acquisition price point.

Customer Base

• Registered Users: 1,500,000+

• App Downloads: 9,000,000+

• Major Markets: China, Thailand, Vietnam, Poland, Brazil, USA

• Engagement: Avg. session time 13 min 31 sec

• Monthly Activity: 188,000 users log 264,000+ activities covering 1.3M+ km

App benefits from high user stickiness and an active global community that has consistently fueled organic growth.

Revenue Streams

Subscriptions:

• 28,000 active subscriptions

• ~€56,000 Monthly Recurring Revenue (MRR) / €672,000 Annual Recurring Revenue (ARR)

• Premium packages drive the majority of topline revenue

Advertising:

• €1,000–2,000/month from a large base of non-paying users

• Strong upside through deeper programmatic or affiliate integrations

Financial Performance

• YoY Revenue Growth Rate: 3.30%

• YoY Profit Growth Rate: 6.20%

• 12-Month Revenue Projection: €873,843.55

• 12-Month Profit Projection: €215,202.52

• Projected Revenue Multiple: 2.23

• Projected Profit Multiple: 9.06x

Note: Actual profit is estimated ~€67,922 higher annually due to owner expenses classified under business operations.

Operations

• Location: Austria (fully remote capable)

• Structure: Owner, 1 lead developer (continuing with new ownership), plus flexible freelancers

• Owner Involvement: Minimal — focused on oversight, ads, and accounting

The existing team and processes make this a plug-and-play acquisition, ideal for strategic buyers or growth operators.

Marketing

Initial growth was organic, followed by paid advertising (Facebook, Google, Apple). Two agencies were previously engaged but are no longer active. No affiliate or influencer campaigns have been run. Most recent marketing spend has focused on Apple and Google search ads.

Technology

• Platforms: Native iOS (Swift) and Android (Kotlin) apps

• Hosting: €600/month for servers, €300/month for licenses

• Main Expenses: App store commissions, lead developer salary, advertising, server and software costs, owner compensation, business loans

Human Resources

• Owner/CEO: 30-40 hours per week (operations, support, management, accounting, ads)

• Lead Developer: 40 hours per week (development, support)

• Freelancers: As needed (marketing, accounting, etc.)

Transition & Post-Sale Support

Current owner/CEO available for 6 months post-sale to train the new owner, with potential for longer engagement by agreement.

Valuation & Deal Structure

• Asking Price: €1,950,000 (2.31x TTM revenue)

• Deal Structure: Asset sale preferred to avoid transfer of any existing liabilities

User Data & Analytics

• App Store Ratings: 4.8/5 (Apple, 5,000+ ratings), 4.8/5 (Google, 81,800+ ratings)

• Download Split: 53.8% Apple, 46.2% Google

• Email List: 1,200,000+

• Social Media: 51,000+ followers (Facebook, Instagram, YouTube)

Expansion Opportunities

• Activate influencer & affiliate marketing programs

• Expand to new ad networks (TikTok, Snapchat, programmatic)

• Optimize ASO & SEO for further organic growth

• Leverage data assets to launch new products, features, or partnerships

• Cross-sell to fitness brands, health insurance, or wellness partners

Barriers to Entry

• Large, loyal user base with high switching costs

• Established global brand with nearly a decade of trust

• Mature technology stack and proven monetization

Reason for Sale

Owner seeks to pursue other projects after 8+ years of operation.

Assets Included

• Domains

• Website & Content

• User Data

• Proprietary Software

• Customer Base

• Hosting Accounts

• Ad Accounts

• Monetization Accounts (App Accounts)

• Social Media Accounts

• Work Contracts

• Customer & Partner Contracts

• Business Documentation