Business Overview

Business Name: Sign NDA to view at http://fih.com/listing/8451723
Business Start Date: 2021
Business Location: Globally distributed remote team
Business Valuation: $2,000,000 USD
Business Model: White Label Crypto Exchange B2B SaaS Platform
Industry: Core Blockchain Infrastructure, FinTech, Crypto Trading
Percentage Being Sold: 75%
Sales (TTM): $650,000 USD
Net Profit (SDE): $170,000 USD
Business Multiple (EBITDA): 11x
Users (TTM): 31 active exchange operators
Traffic (TTM): ~50,000 unique visitors annually

Summary

The business is a dynamic and rapidly growing B2B SaaS company offering innovative white-label crypto solutions. Since its inception in 2021, it has empowered startups and SMEs by simplifying the launch of cryptocurrency exchanges. By combining advanced technology, SEO authority, and cost-efficient solutions, the business has emerged as a leader in blockchain-based financial infrastructure.

With robust operational efficiencies, low overhead, and a proven track record of 36% year-over-year revenue growth, the company offers significant opportunities for expansion into emerging crypto markets, DeFi integrations, and enhanced liquidity services. This business is positioned as an ideal acquisition target for strategic buyers seeking to tap into the rapidly expanding cryptocurrency and blockchain sectors.

Key Highlights

• Established: 2021

• Global Reach: Remote operations with clients across major crypto markets.

• Customer Base: 31 active exchange operators, including 12 long-term paying clients, 9 recently launched exchanges, and 10 users from the freemium model.

• Revenue Streams: $650,000 annually with $510,000 from recurring SaaS subscriptions.

• Website Traffic: ~50,000 unique annual visitors, 75% driven by organic search.

• Strategic Positioning: Dominates SEO rankings for key search terms like "white-label crypto exchange."

Products and Services

The business offers a comprehensive range of products tailored to meet diverse client needs:

1. White-label Crypto Exchange Software: Fully customizable platforms enabling quick and easy exchange launches.

2. Custom Exchange Development: Bespoke solutions for enterprises requiring advanced features and integrations.

3. SaaS Revenue Models: Tiered subscription plans catering to various business sizes:

   • Basic: $6,800/year

   • Crypto Pro: $18,500/year

   • Enterprise: $35,000/year

4. On-Premise Solutions: Advanced Voyager Enterprise plan for $100,000, featuring private-label functionality.

5. Market-Making Services: Generate revenue through transaction fees, price spreads, and liquidity provision.

Competitive Advantages

• Industry Authority: Recognized leader in white-label crypto solutions with transparent pricing and open-source credibility.

• Technology Leadership: Proprietary trading engine, API integrations, and a user-friendly dashboard for seamless deployment.

• Scalability: Automated deployment processes with low operational complexity.

• Customer Retention: High engagement among long-term clients, with a churn rate of ~20% and 50% retention for operators beyond one year.

• Market Visibility: A strong SEO presence with over 350 stars on GitHub, highlighting its open-source contributions and technical expertise.

Market Opportunity

Industry Trends

The cryptocurrency and blockchain markets continue to grow, fueled by increasing global adoption and regulatory clarity. Key trends include:

• Crypto Adoption: Increased acceptance of digital assets like Bitcoin (BTC), Ethereum (ETH), and stablecoins in mainstream finance.

• DeFi Growth: Expanding demand for decentralized finance solutions, including staking, yield farming, and tokenization.

• Improved Accounting Standards: The U.S. adoption of "Fair Value Accounting" for Bitcoin strengthens crypto’s role in financial reporting.

• Tokenized Assets: Rising interest in asset digitization and token-backed financial products.

Expansion Potential

The business has multiple avenues for growth:

1. DeFi Integrations: Collaborate with decentralized platforms to offer staking and liquidity products.

2. Global Markets: Expand services to underdeveloped regions with emerging crypto infrastructure.

3. Market-Making Services: Enhance transaction-based revenue streams through liquidity provisioning.

4. Advanced Customization: Develop more tailored solutions for enterprise-level clients.

Customer and User Base

Customer Profile

The business’ customer base includes:

• Startups and SMEs: Cost-effective solutions to launch regional exchanges.

• FinTech Enterprises: Adding crypto capabilities to existing platforms.

• Software Developers: Integrating blockchain tools into their service offerings.

User Metrics

• ARPU: $24,000 annually across all tiers.

• Acquisition Costs: CAC of $850 per client, supported by a $17,000 annual marketing budget.

• Churn Rate: Maintained at ~20% annually, with strong retention among long-term users.

Acquisition Channels

• Organic Search: Generates 75% of traffic through high-performing blog posts and FAQs, such as "USDT transfer time."

• Referrals: Strong word-of-mouth and client recommendations.

• Content Marketing: Educational resources position the business as an authority in crypto exchange solutions.

Customer Journey

• Initial contact via form submission and onboarding call.

• Access to a two-week trial with enterprise-level features.

• Options to upgrade to paid plans for extended use and advanced tools.

Financial Overview

Revenue and Profitability

• Annual Revenue Growth:

  • 2022: $350,000

  • 2023: $477,000

  • 2024: $650,000 (36% average growth).

• EBITDA Margin: ~26%, driven by efficient cost management and subscription renewals.

• Recurring Revenue: $510,000 from SaaS subscriptions ensures stable cash flow.

• One-Time Revenue: Limited to ~$50,000 annually with low direct costs.

Cost Breakdown

• Fixed Costs: Salaries ($365,000) and infrastructure ($55,000).

• Variable Costs: Contractors ($17,000 to $40,000), marketing ($17,000), and software tools ($7,500).

• Optimization Potential: Reduce operational costs through cloud credits and streamlined tools, saving up to 12% annually.

Operations and Team

Team Composition

• Core Team: 9 full-time members, including leadership, developers, sales, and support.

• Contractors: QA, content marketing, and SEO services managed flexibly.

Operational Processes

• Sales and Onboarding: Automated onboarding with a dedicated support system for custom implementations.

• Maintenance: Regular software updates and 24/7 technical support ensure high client satisfaction.

• CRM: Robust tools for customer relationship management and retention.

Growth Opportunities

Strategic Initiatives

• Partnerships: Expand collaborations with cloud providers and DeFi platforms.

• Marketing Investments: Increase outreach to capture untapped geographies.

• Product Enhancements: Introduce additional features like staking pools and advanced trading options.

• SEO Expansion: Build on existing dominance to capture new keyword segments in blockchain and crypto trading.

Valuation and Deal Structure

Valuation Rationale

• Entry into a high-growth sector with proven revenue scalability.

• Proprietary SaaS technology and established market position.

• Strong potential for expansion into new revenue streams.

Asking Price

• $2,000,000 for 75% ownership, providing significant upside for a strategic buyer.

Assets Included with Sale

• Proprietary SaaS platform and codebase.

• Website, domains, and customer databases.

• Mobile and desktop applications (iOS, Android, Windows, macOS).

• API documentation and integrations.

• Registered trademark and [CONFIDENTIAL].

• Cloud marketplace listings.

• Banking and hosting partnerships.

• Social media assets (YouTube, Telegram, Discord).

Future Opportunities

• Expansion into derivatives and tokenized assets.

• Broadening revenue through private-label exchange solutions.

About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.