Business Name: Sign NDA to View at http://fih.com/listing/1230456

Business Website: Sign NDA to View at http://fih.com/listing/1230456

Business Start Date: 2008

Business Location: Melbourne, Florida USA

Business Price: $935k USD

Employee Number (Inc. Owners): 4

Business Model: Advertising, Paid Placement, Affiliate

Industry: Home Theater Reviews, Digital Media

Percentage Being Sold: 100%

Sales (TTM): $259,016

Net Profit (TTM SDE): $182,528

Business Multiple (TTM EBITDA): 5.12x

Subscribers: 25k+

Social Media Followers: 67k+

Traffic (TTM): 1.3M Visitors + 2.1M Pageviews

Tag Line: 16 Y/O TV/Speaker/IoT Reviews Business w/ 1.3M Yearly Visitors - Priced at 5.12x Profit

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Executive Summary

Business Overview
This business, founded in 2008, is a premier online platform specializing in technology news, product reviews, and buying advice within the audio-visual (AV) industry. Based in Florida, the platform has cultivated a reputation as a trusted authority, reaching over 110 million lifetime readers. The site’s proprietary AI-driven content creation tools, diversified revenue streams, and strategic partnerships make it a lucrative opportunity for investors seeking a foothold in digital media and e-commerce.

Key Business Metrics

• Listing Price: $935,000

• Sales (TTM): $259,016

• Net Profit (TTM SDE): $182,528

• Business Multiple: 5.12x EBITDA

• Subscribers: 25,000+

• Social Media Following: 67,000+ (plus 1.1M via influencer partnerships)

• Traffic (TTM): 1.3M Visitors | 2.1M Pageviews

This business is positioned as a market leader at the intersection of content, technology, and commerce. Its proven track record, technological edge, and industry relationships offer immense growth potential.

Investment Highlights

1. Diverse and Resilient Revenue Streams
   Revenue generation is evenly distributed across:

   • Direct Advertising: Banner ads, sponsored content, email campaigns.

   • Affiliate Marketing: Commissions from partnerships with e-commerce and service providers.

   • Award Licensing: Industry-recognized awards drive visibility and monetization.

   • E-commerce AI Services: Proprietary systems generate $90,000 annually through automated product listings.

2. Proprietary Technology
   Proprietary tools streamline operations:

   • AI Content Engine: Automates the creation of comparison articles, enabling scalability.

   • Vs. Article Generator: Generates 1,000+ comparison articles per product category with auto-updates for pricing and links.

   • Programmatic SEO System: Drives thousands of high-ranking pages, recently delivering $30,000 in commissions from the home security niche.

3. Established Brand Authority
   With over 15 years in the industry, the business is a recognized name trusted by both brands and consumers. The platform’s status as a Platinum-level influencer highlights its influence in the consumer tech space.

4. Expanding Audience Demographics

   • Male-dominated audience (85%), with a median age of 45-54, followed by 35-44.

   • High-income, tech-savvy consumers seeking premium audio-visual solutions.

   • Engagement split: 51% mobile, 49% desktop.

5. Content and Marketing Innovations
   Collaborations with online influencers generate cost-effective, scalable content while driving additional traffic.

Company Overview

Core Activities
The platform’s content strategy focuses on delivering:

• News and product reviews.

• In-depth buying guides tailored for beginners and enthusiasts.

• Video-based reviews sourced from influencer partnerships.

Operational Model
A small but skilled team manages operations with high efficiency:

• Publisher: Strategic oversight and business development.

• Editor-in-Chief: Oversees editorial quality and freelance management.

• News Editor: Writes and publishes news and maintains weekly newsletters.

• Sales Manager: Leads direct ad sales and sponsorship negotiations.

Assets and Technology

• Domains: Proprietary domains for primary and subsidiary platforms.

• Proprietary CMS Tools: Including an AI-enhanced content creation suite and custom APIs.

• Licensing and Awards: Industry-recognized awards and branding assets.

Revenue Streams and Monetization

1. Advertising Revenue

   • Large format banner ads: $15 CPM.

   • Sponsored articles: $2,500-$3,000 per post.

   • Email marketing: $3,000 per campaign.

2. Affiliate Commissions
   Partnerships with major brands yield consistent income. Recent focus on niche content has significantly boosted affiliate earnings.

3. Award Licensing
   Recognized awards and logos are licensed to brands, contributing $75,000+ annually.

4. E-commerce AI Services
   Proprietary API generates automated product listings, offering detailed specifications, reviews, and advanced filtering capabilities.

Growth Opportunities

1. Niche Content Expansion
   Successful entry into the home security niche can be scaled further.

2. Commercializing Proprietary Tools
   Expanding the use of the AI content engine and Vs. Article Generator to other publishers can unlock new revenue streams.

3. Enhanced Collaboration with Influencers
   By deepening partnerships with online creators, the business can drive more traffic and increase monetization potential.

4. Programmatic SEO Optimization
   Scaling programmatic SEO into additional categories such as gaming or smart home devices can further diversify and grow traffic.

Strategic Advantages

• Reputation and Longevity: A trusted brand with over 15 years in the industry.

• Technological Leadership: Proprietary tools and AI systems position the platform as an innovation leader.

• Diverse Revenue Streams: Balanced monetization portfolio reduces risk.

• Loyal Audience: High engagement from a well-defined, affluent demographic.

• Scalable Operations: Proprietary systems and technology enable rapid expansion into new verticals.

Transaction Overview

• Percentage Being Sold: 100%

• Price: $935,000

• Included Assets:

  • Intellectual property, including brand and licensing rights.

  • Custom technology systems and operational tools.

  • Existing contracts with advertisers and partners.

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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $500k-100M in revenue, including apps, marketplaces, B2C + B2B SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.