Business Name: Sign-in to view listing at https://fih.com/listing/0143256
Business Website: Sign-in to view listing at https://fih.com/listing/0143256
Business Start Date: 1994
Business Location: Czech Republic
Business Valuation: $12.2M USD (or 255M Czech)
Inventory Included (9/3/2025): +/- $10.2M USD (or 213,809,226 Czech) Cost Value
Real Estate (Not Included): TBD (Available To Be Sold)
Employee Number (Inc. Owners): 84
Business Model: B2B/B2C eCommerce
Industry: IT and Consumer Electronics
Percentage Being Sold: 100%
Reason for Sale: Owner formally retiring after he stopped being CEO 3 years ago
Sales (2024): 1,687,415,000 CZK (~$80M)
Net Profit (2024): 5,874,000 CZK (~$280k)
Effective Revenue Multiple (2024): 0.02x
Effective EBITDA Multiple (2024): 7.01x
YoY Revenue Growth Rate: 7.09%
YoY Profit Growth Rate: 36.76%
Social Media Followers: 110k+
Paying Clients (TTM): 274k+
Purchases (TTM): 344k+
Traffic (TTM): 8.3M Visitors       
Tag Line: 30+ Y/O Growing Electronics eCommerce Retailer Being Sold at Asset Value

Executive Summary

Founded in 1994, the company has grown into one of the top four e-commerce retailers in the Czech Republic and Slovakia, with plans to expand into Hungary in 2026. The company maintains a robust balance between B2B (60%) and B2C (40%) sales, supported by a loyal customer base of more than 274,000 unique paying clients over the past year and 900,000 GDPR-compliant customers in its database.

In 2024, the company processed approximately 600,000 orders, averaging between 1,400–2,000 orders daily (up to 3,000 on peak days). With an average order value of 5,000 CZK (€200), The business achieved annual revenues of €70 million, supported by 1 million monthly visitors and one of the lowest return rates in the market at 1.5%.

The business is debt-free, with insured receivables and a proven ability to outperform competitors in growth. The owner is preparing for retirement after 30 years of leadership, creating a rare acquisition opportunity.

Company Overview

• Headquarters: Czech Republic

• Founded: 1994

• Legal Structure: Joint-stock company

• Valuation: 255,000,000 CZK

• Percentage for Sale: 100%

Market Position

The business ranks among the top 4 e-commerce players in the Czech Republic. The company has outpaced market averages, with +20% YoY growth during the first half of 2025.

Recent market shifts, including competitor’s insolvency, present opportunities to capture additional market share. The company’s combination of a trusted brand, loyal customer base, and high operational efficiency provides defensibility against both domestic and international competitors.

Customer Metrics

• B2B (60% of turnover): ~75,000 buying companies annually

  • SMEs: 58%

  • Resellers & Bike Dealers: 29%

  • Education: 7%

  • Corporate: 5%

  • Government: 1%

• B2C (40% of turnover): broad consumer base

Key Statistics:

• 900,000 GDPR-compliant customers

• 274,000 unique paying clients in the last 12 months

• 1 million monthly visitors on average

• 600,000 orders annually

• Average 1,400–2,000 daily orders; 3,000 on peak days

• Average order value: 5,000 CZK (€200)

• Return rate: 1.5%

Products & Brands

• Sales Mix (2024):

  • Electronics: 74%

  • Home Appliances: 14%

  • Hobby & Garden: 6%

  • Sport: 6%

• Own Brand: Confidential (custom-built PCs, legacy of 30 years)

• Top Vendors (2024): Apple, Samsung, HP, Dell, Lenovo, Asus, LG, Sencor, Makita, Microsoft OEM

Operations & Logistics

• Employees: 84

• Departments: Sales, Marketing, IT, Product Management, Finance, Service/Assembly, Warehouse, Branches

• Key Management:

  • Chairman

  • CEO

Logistics:

• 97% next-day delivery for orders placed before 9pm

• 3 own branches + 30 partner pickup points

• Own returns collection service, maintaining a low return rate

IT & Platform

• Proprietary e-commerce system with a major upgrade launched in September 2024

• Scalable for international expansion, designed for Hungary rollout in 2026

• Integrated AI-driven automation across operations to improve efficiency (10–20% gains expected)

Financial Overview

Revenue Growth Rate: 7.09%

Profit Growth Rate: 36.76%

12-Month Revenue Projections: 1,807,085,994.73 CZK (~$86,346,732.04)

12-Month Profit Projections: 8,033,498.49 CZK (~$383,859.07)

Revenue (EUR millions):

• 2019: 76.3

• 2020: 89.3

• 2021: 91.2

• 2022: 70.3

• 2023: 63.1

• 2024: 70.0

• 2025 (1H): +9.7% YoY growth

EBITDA (EUR millions):

• 2019: 2.48

• 2020: 3.47

• 2021: 3.15

• 2022: 0.32

• 2023: 0.17

• 2024: 0.238

Balance Sheet:

• No debt

• All receivables insured (99.5% on time)

Marketing & Customer Acquisition

• Annual Budget: ~2.5% of turnover (€1.5M)

• Channels: SEO, Google Ads, Heureka, Meta Ads, retargeting, affiliates, influencer marketing, newsletters

• Newsletter Database: Hundreds of thousands of subscribers with strong open and click-through rates

• Social Media Presence:

  • Facebook: 103k (CZ), 2.5k (SK)

  • Instagram: 6k (CZ), 84 (SK)

• Ad Costs: CAC/ACoS ~3–4% of revenue; increasing due to Temu competition

Traffic Data

• Sessions (TTM): 8.3M+

  • Organic Search: 1.7M

  • Paid Search: 2.4M

  • Direct: 901K

  • Cross-Network: 547K

  • Email: 449K

  • Paid Shopping: 234K

  • Unassigned: 1.2M

• Purchases (TTM): 344K

• New Users (TTM): 1.6M

Expansion Opportunities

• Geographic expansion into Hungary in 2026, supported by platform readiness

• Increased direct imports from Asia to strengthen margins

• Leverage brand and exclusive partnerships for further differentiation

• Continue automation and AI deployment for productivity and cost savings

Risks & Barriers to Entry

• E-commerce is competitive, with pricing pressure from international platforms

• Logistics complexity and customer service are critical differentiators

• Scale, exclusive brand rights, and operational efficiency provide high barriers for smaller entrants

Reason for Sale

The sole shareholder is retiring at age 60 after over 30 years of leadership. The company is stable, debt-free, and well-positioned for future growth under new ownership.

Transaction Overview

• Structure: 100% share sale (asset deal possible by agreement)

• Included in Sale:

  • All IP and domains

  • Inventory

  • Customer database

  • Supplier and customer contracts

• Transition: Management team to remain; owner available for structured handover