Business Name: Sign-in to view listing at https://fih.com/listing/3605849

Business Website: Sign-in to view listing at https://fih.com/listing/3605849

Business Start Date: 2017

Business Location: Global Operations; Estonia (Established), UAE (Headquarters)

Business Valuation: $12,250,000 USD

Employee Number (Inc. Owners): 10

Business Model: Secondary ticket marketplace (peer-to-peer, commission-based, plus corporate and affiliate channels).

Industry: Online Ticketing / Event Marketplace / Secondary Market

Percentage Being Sold: 100%

Sales (TTM): €3,128,750.00

Net Profit (TTM SDE): €1,019,736.00

Business Multiple (TTM Revenue): 3.33x

Business Multiple (TTM EBITDA): 10.23x

Traffic (TTM): 3.1M+ Active Users | 16M+ Page Views

Tag Line: 8+ Y/O Online Secondary Ticket Marketplace

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Executive Summary

The business is a leading online secondary ticket marketplace specializing in sports, concerts, and entertainment events. Founded in 2017 and launched globally in 2021, the platform connects ticket sellers and buyers in a secure environment with commission-based revenue. The company is expanding across Europe, targeting one of the fastest-growing and hardest-to-replicate niches in the ticketing industry.

With over a decade of professional industry experience on the founding team, the business combines innovative user experience, multiple sales channels, and a guaranteed ticket system to deliver a safe and scalable solution for consumers and partners alike.

Company Overview

Founded: 2017

Headquarters: UAE

Founder & CEO: 10+ years in international secondary ticketing industry

Team Size: 10 core members (IT, developers, design, operations)

The platform sells tickets for sports, music, and entertainment events globally, supporting multiple languages, currencies, and devices to serve a broad international user base.
 

Business Model

Peer-to-peer ticket marketplace enabling safe transactions.

Revenue Model: Transaction commissions of 25–30%.

Average Basket Value: ~$250 per order.

Customer Segments:

• Individual buyers and sellers

• Event organizers

• Corporate/VIP clients through direct services

Affiliate Program: Partners can embed ticket links, access real-time inventory, and earn commissions.

Sales Composition: 30% primary sales, 70% sold-out inventory sales.

This model allows for lean operations with low fixed costs, while offering diversified revenue streams across verticals including sports, concerts, entertainment, travel, and e-commerce.
 

Key Investment Highlights

• Europe’s 4th largest ticketing market.

• 30–40% annual organic growth since 2021.

• Unique Supply Advantage through access to top global sellers.

• Strong Market Fundamentals: Secondary ticketing grows at ~13% annually (EU: $300M, US: $1.1B)

• Proven Scalability: Multi-language, multi-currency, and multi-device platform.

• Customer Assurance: Guaranteed ticket system ensures buyers receive valid tickets; sellers are paid after the event, building trust on both sides.

• Diversified Channels: Corporate services and affiliate programs add additional growth vectors.

• Growth Ambition: Target to become the EU’s leading marketplace within 4 years, with projected $500M annual revenue and $2B valuation within 8 years.
   

Products & Services

Event Tickets: Sports matches, concerts, festivals, entertainment shows.

Marketplace Features:

• Secure buyer-seller transactions

• Dynamic seat maps and smart UX design

• SEO-driven content and blogs for organic engagement

Guaranteed Ticket System: Full purchase protection; if an order issue arises, the business ensures resolution and delivery.

Corporate Services: Direct purchasing for companies and professionals, including VIP options.

Affiliate Partnerships: Commission-based partnerships with access to real-time ticket inventory.
 

Market & Competition

Primary Focus: EU market with only one direct competitor.

Global Benchmark: StubHub acquired by Viagogo for $4.5B in 2020, underlining strong valuations in the sector.

Lean Competitive Advantage: While U.S. competitors are capital-driven, the business leverages a skills- and network-based procurement strategy suited to EU conditions.

Differentiator: Localization across multiple currencies, languages, and device types for broader reach.
 

Marketing & Expansion

• Growth drivers include SEO, PPC, influencer marketing, social media engagement, guerrilla marketing, and growth hacking strategies.

• Expansion plan targets all of Europe first, with gradual entry into the U.S. and Asia.

• Aim to secure official primary and secondary ticketing partnerships as market share grows.
   

Operations

• Built and scaled with no external funding, entirely bootstrapped.

• Platform designed and developed in-house with over 20 years of cumulative IT experience.

• 24/7 customer support ensures on-time delivery and user satisfaction.

• Lean startup culture with cost-efficient operations and flexible seller pricing.
   

Transaction Overview

• The business is offered as a 100% share sale.

• The owner seeks full exit with a smooth transition period.

Included in Sale:

• Proprietary IP and platform technology

• Business domain, website, and brand assets

• Seller and affiliate contracts

• Legal entity and registrations (Estonia-based)

• Full operational team and structure
   

About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.