Business Start Date: 10/16/2016
Business Location: Virtual
Business Valuation: Open to Offers - Bidding Deadline 4/30/2026
Employee Number (Inc. Owners): 15+
Business Model: B2B Services
Industry: Healthcare, Marketing
Percentage Being Sold: 100%
Sales (TTM): $1,780,841.99
Net Profit (TTM): $448,796.19
Net Profit (with add-backs): $740,096.10 
Business Multiple (TTM Revenue): 1.56x
Business Multiple (TTM SDE): 3.76x
Social Media Followers: 300+
Paying Clients (TTM): 100+
Traffic (TTM): 8.9K+ Active Users
Tag Line: 9+ Y/O Healthcare Marketing Agency

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Executive Summary

Founded: 2016
Business Model: Niche healthcare marketing agency with recurring retainers and strategic industry partnerships
Transaction: Sale of 100% of the business (asset sale)
Indicated Valuation: $2.781 million

The business is a well-established healthcare marketing agency focused on cash-pay medical specialties, including anti-aging and longevity medicine, women’s health, functional medicine, and medical aesthetics. The company has developed a strong national reputation within these verticals and maintains long-standing relationships with both medical practices and medical device companies.

For the trailing twelve months, the company generated approximately $1.78 million in revenue and $448,796 in Seller’s Discretionary Earnings (SDE). Approximately 75% of revenue is derived from contracted, recurring agency retainers with 12?month minimum terms. The remaining revenue is generated through strategic partnerships with medical device companies that bundle the company’s marketing programs into equipment sales and provider launch initiatives.

The business operates with no debt and a professionalized operating structure. Day-to-day operations are managed by a Chief Operating Officer, materially reducing reliance on the owner. The owner’s current involvement is primarily limited to sales and select relationship management, both of which are transferable with an appropriate transition period.

The business represents an opportunity to acquire a profitable, defensible services business with predictable cash flow, embedded demand drivers, and clear opportunities for scale under new ownership.

Investment Highlights

• Established niche authority in high-growth, cash-pay healthcare verticals

• Approximately $142,000 in Monthly Recurring Revenue

• Long-term retainer contracts with diversified client base

• Strategic medical device partnerships generating consistent inbound demand

• Low customer acquisition cost and strong lifetime value economics

• Debt-free balance sheet and disciplined cost structure

• COO-led operations with documented processes and systems

• Multiple identifiable growth levers for an experienced operator or platform buyer

Company Overview

Business Description

The business provides outsourced marketing services tailored specifically to healthcare providers and medical device companies operating in cash-pay environments. The company’s services are designed to support patient acquisition, brand authority, and long-term practice growth while remaining aligned with physician values and regulatory considerations.

Service offerings include SEO and answer-engine optimization, website design and ongoing management, social media marketing, email campaigns, reputation management, public relations, and educational events such as webinars and conference programming.

History and Development

The company was founded in 2016 and grew steadily through organic referrals, industry visibility, and consistent delivery of measurable results for clients. Over time, the company developed deep specialization in anti-aging and longevity medicine and expanded into adjacent cash-pay specialties.

In 2023, the owner completed a full buyout of a former business partner, resulting in clean and undisputed ownership. In 2024, management undertook a deliberate optimization period, reducing overhead, simplifying operations, and reinvesting in partnerships and brand exposure. These efforts directly contributed to the significant revenue growth realized in 2025.

Services and Revenue Model

Core Offerings

• SEO and AEO (search and AI discovery optimization)

• Website design, rebuilds, and ongoing optimization

• Social media content and scheduling

• Email marketing and CRM automation

• Reputation management and review generation

• Public relations and thought leadership

• Educational webinars and event support

In addition, the company generates revenue from website build projects and program-based pricing for medical device companies, typically ranging from $1,500 to $10,000 per engagement.

Across recent years, approximately 75% of revenue has been recurring in nature, with the remainder driven by device partnerships and one-time projects.

Market and Competitive Positioning

The business operates within the healthcare marketing services sector, with a focused emphasis on cash-pay medical practices and device manufacturers. These markets continue to benefit from strong underlying demand, reduced reliance on insurance reimbursement, and increasing competition among providers, which elevates the importance of effective marketing.

While numerous agencies serve the broader healthcare space, few combine deep domain expertise in longevity and aesthetics with established, revenue-generating relationships on both the provider and medical device sides of the market. This positioning has enabled the company to become a preferred partner for both practices and device manufacturers.

Client Base and Customer Acquisition

The company serves a diversified base of approximately 69 recurring retainer clients, primarily independent medical practices, along with ongoing relationships with medical device companies that collectively represent roughly 25% of revenue.

Client acquisition is driven primarily by referrals, industry partnerships, conferences, and inbound reputation rather than paid digital advertising. As a result, customer acquisition costs are low, and client lifetime value is strong, with an average LTV of approximately $32,724.

Client retention is supported by long-term contracts, niche specialization, and the difficulty of replacing embedded device-related marketing programs.

Digital Footprint And Brand Assets

The company maintains a credible and well-established digital presence, including:

• Approximately 8,900 annual website users

• Page-one keyword rankings for multiple high-intent healthcare marketing terms

• 172 backlinks across 55 referring domains

• 90+ five-star Google reviews

• Active professional presence across major social platforms

The website functions primarily as a validation and credibility asset rather than a high-volume lead generator, consistent with the company’s partnership-driven acquisition strategy.

Financial Performance

Historical Revenue and Earnings

Revenue

2020: $772,336.29

2021: $931,127.66

2022: $755,611.58

2023: $544,065.20

2024: $581,010.07

2025: $1,192,307.90

Profit

2020: $325,009.75

2021: $513,160.17

2022: $174,310.81

2023: $78,344.21

2024: $140,946.05

2025: $448,796.19

The decline in profitability during 2023–2024 reflects a transitional period following the partner buyout and a conscious decision to streamline operations and reinvest in growth. The rebound reflects the normalized earnings power of the business following these changes.

The company operates on a cash basis, maintains no debt, and has no outstanding loans or material liabilities.

Operations and Team

Daily operations are overseen by a Chief Operating Officer and supported by a small internal leadership team and a flexible contractor-based delivery model. Core processes are documented and standardized, allowing the business to scale without significant owner involvement.

The owner’s current role is primarily focused on sales and strategic relationships. All operational and fulfillment functions are handled independently of the owner.

Growth Opportunities

The business has demonstrated the ability to grow through execution rather than unproven initiatives. The following items represent observable opportunities based on existing operations, buyer capabilities, or historically underutilized areas, rather than speculative assumptions:

• Sales capacity expansion: Sales are currently handled by the owner. Adding a dedicated sales function would increase throughput without changing the underlying service model.

• Paid media experimentation: The company has historically relied on partnerships, referrals, and industry visibility rather than paid digital advertising. Any paid media efforts would be incremental to existing acquisition channels.

• Medical device partnerships: Device partnerships already contribute approximately 25% of revenue. There is opportunity to formalize and modestly expand these relationships, subject to device company demand.

• Website and SEO/AEO services: These services were formally expanded and insourced in 2024–2025 and are already contributing to revenue. Continued penetration is execution-based rather than conceptual.

No growth projections or forward-looking assumptions are required to support the current earnings profile of the business.

Assets Included in the Transaction

The proposed transaction includes all assets required to operate the business, including brand and intellectual property, domains and websites, client contracts, partnership agreements (where assignable), internal systems, operating documentation, and goodwill.

The business does not require physical inventory.

Transaction Considerations

The seller anticipates an asset sale structure and is open to providing a structured transition period to support continuity of operations, client relationships, and sales handoff. The length and scope of post-close support are negotiable.

Reason for Sale

The sale is driven by personal considerations and the recognition that the business is well-positioned for its next phase of growth under an owner focused on scaling a larger organization. The company is operationally ready for transition and continued expansion.