Business Name: Sign-up to view listing at https://fih.com/listing/7281650
Business Website: Sign-up to view listing at https://fih.com/listing/7281650
Business Start Date: March 2021
Business Location: [redacted], USA
Business Valuation: $3,000,000 USD
Employee Number (Inc. Owners): ~20 (including contractors & core team)
Business Model: Direct-to-Consumer (DTC) eCommerce, Custom Fine Jewelry
Industry: Fine Jewelry, Custom Jewelry
Percentage Being Sold: 100%
Sales (TTM): $3,140,000 (2024 est.)
Net Profit (TTM): In 2024 there was a burn of $867k but with improved contribution margin to >20% positive and upward trend toward break-even and profitability
Paying Clients (Lifetime): Thousands of clients, 6,900+ orders
Traffic (TTM): 319,000 visitors/year
Tag Line: Tech-Driven Custom Fine Jewelry Brand

The Opportunity

[redacted] is a 3-year-old custom jewelry brand redefining how consumers shop for fine jewelry online. With thousands of clients, $6.9M in lifetime sales, and 107% YoY growth (2024), this is a turnkey opportunity with a scalable brand and proprietary infrastructure. Viral cultural moments—such as a prominent celebrity wearing a signature piece—have fueled rapid growth and industry attention.
This is a rare chance to acquire a culturally resonant, venture-backed DTC jewelry business with direct access to the exclusive fine jewelry industry, vertically integrated supply chain, strong digital presence, and scalable hybrid manufacturing. The brand is built for the next phase of growth—requiring only capital and strategic guidance to reach profitability or scale to strategic exit.

General Highlights

• Founded in 2021 by two industry professionals to transform the custom engagement ring experience via replica try-ons and white-glove digital service.

• $5M+ in funding raised to date (notable investors: [redacted]), with $3.85M seed round closed November 2022.

• 107% YoY growth in 2024: $3.1M sales, up from $1.5M in 2023.

• Brand virality: Celebrity wear triggered viral growth and cultural buzz.

• Key partnerships: [redacted] (14k+ redemptions), collaborations with major creators.

• Strong gross profit margins: 60%+ on lab-grown engagement rings, ~20% on natural diamond rings, 50%+ on fine jewelry/wedding bands.

• Hybrid manufacturing model: Blends in-house U.S. craftsmanship with global partners for scale.

• All core IP, domains, social channels, and CAD design assets are included in the sale.

• Leadership: Currently operated by an experienced CEO (top business school MBA/former beauty-tech CMO), with founder involvement and full post-sale support available.

Niche & Positioning

• Targets a new generation of jewelry buyers: Millennials and Gen Z, tech-savvy, above middle class, and seeking bespoke, meaningful pieces.

• Value proposition: Mass-personalization, expert virtual consultations, home try-on replicas, and a zero-inventory model for flexibility, efficiency, and high conversion.

• Primary customers: Millennials/Gen X with high spending power, ethical shoppers, bridal/engagement segment.

• Key markets: 90%+ U.S., with growing presence in Canada/Europe.

• Unique features: Custom fine jewelry at scale, spanning engagement rings, wedding bands, and milestone jewelry. All orders are made-to-order.

Customer Base

• Client profile: Millennial/Gen X, tech-savvy, sustainability-focused, seeking trust and expertise for major milestones.

• Lifetime Revenue: $6.9M+ (late 2021–Q2 2025)

• Repeat rate: 15% repeat purchase, $10k LTV

• Average Order Value: $5K–$50K (engagement), $250–$1K (fine jewelry)

Traffic

• 2024 website visitors: 319,000

• Monthly users: 9,400; page views: 16,000+

• Top channels: Paid search (Google), organic search, direct, social, referrals

Revenue Sources

• Made-to-order custom jewelry: All orders are custom and final; no inventory risk.

• Sales channels: DTC via the brand’s site, Amazon, QVC (launched Q2 2025), strategic brand partnerships, and creator collaborations.

• Subscription/Retention: Automated milestone-driven retention (anniversaries, birthdays, etc.) via SMS and email from designer’s POC

Financials

Annual Revenue:
2022: $966,000
2023: $1,500,000
2024: $3,140,000

Contribution Margin:
Improved from negative to >20% positive (2024), after strategic reset in late 2023.

Burn Rate:
2022: $1.5M
2023: $1.7M
2024: $800K (cut by 53% with new management/strategy)

Gross Profit Margins:

• 60%+ lab-grown engagement rings

• ~20% natural diamond rings

• 50%+ fine jewelry/wedding band

Operations

[redacted] blends people, process, and technology for seamless custom jewelry manufacturing:

• Virtual Design Consultation: Expert designers lead video consults; hand-sketch concepts are approved by clients.

• CAD Rendering & Replica Try-On: In-house CAD team creates 3D renderings; a physical replica is made and shipped for at-home try-on.

• Diamond Sourcing: Modern B2B marketplaces and trusted vendors.

• Final Production: U.S. master goldsmiths handle bridal pieces; global partners scale fine jewelry.

• Quality Assurance & Shipping: All pieces pass through the U.S. studio.

• Customer Relationship Management: Custom CRM tracks milestones and preferences; AI-powered quoting/design automation in development.

Team:

• CEO: [redacted] (full time)

• Founder: [redacted] (board/advisor)

• Operations & Sales Manager, [redacted] (COGS/labor oversight)

• Expert designers, goldsmiths, CAD team, QA, marketing and channel managers

• Hybrid staff model; team adjusts seasonally with demand

Marketing

• Main Channels: Paid Google Search (90% of current ad spend), now diversifying to organic, partnerships, influencer, and retail.

• Strategic Partnerships: [redacted], creator collabs

• Brand Authority: Viral cultural moments, celebrity wear, and high-profile media features.

• SEO/Organic: Domain Authority 29; 326 linking domains; 297 ranking keywords

Partners

• Domestic Master Goldsmiths

• Global Production Partners

• B2B Marketplaces

• Retail/Media

Main Expenses

• Paid Advertising: $60k–$100k/month

• Payroll: ~$55k/month

• COGS: Variable by product line, with margin controls via internal pricing tool

Work & Skills Required

Business is highly transferable. New ownership can scale marketing, build retail/wholesale, or optimize the manufacturing model to fit their growth vision.

Ideal Buyer

• DTC eCommerce groups seeking expansion in fine jewelry/luxury

• PE/VC groups targeting scalable, brand-driven, tech-enabled consumer brands

• Luxury/fashion conglomerates seeking culturally relevant, celebrity-driven jewelry brands

• Operators with expertise in digital marketing, e-commerce, or jewelr

Competitive Landscape

• Traditional Jewelers: Large incumbents (limited customization, slow to adapt)

• DTC Ecomm: Modern digital-first competitors (limited on exclusivity/personalization)

• This business’s advantage: Fully custom, tech-enabled, culturally relevant, and scalable at multiple price points

Post Sale Support

• 3–6 months transition (flexible, based on buyer need)

• Full support from CEO, founder (advisor), and core team

Valuation

• $3M asking price (based on >2x TTM revenue, rapid growth, and improving margins)

• Includes all tangible/intangible assets: IP, CAD libraries, domains, social, supply chain, customer data

SEO Analysis

• Domain Authority: 29

• Linking Domains: 326

• Ranking Keywords: 297 (15 in top 3, 53 in top 10

Social Media

• Instagram: [redacted]

• Facebook: [redacted]

• LinkedIn: [redacted]

• X/Twitter: [redacted

Expansion Opportunities

• Retail/Wholesale: Expand through new retail partners and marketplaces

• Organic/Brand: Scale influencer and organic channels beyond paid search

• Product: Extend custom experience into new jewelry categories, men’s, and gifting

• International: Grow Canada/EU business

• Tech: AI-powered quoting, design, and customer journey automation

Barriers to Entry

• Proprietary workflow: Custom CAD library, replica system, trusted supply chain

• Brand: Culturally relevant, celebrity-worn, viral traction

• Team: Experienced leadership, designers, and operational backbone

• Capital: Additional capital needed to continue growth trajector

Reason for Sale

[redacted] has reached a critical inflection point: with improved margins, viral brand relevance, and scalable infrastructure, it needs capital or a strategic home to continue its trajectory. Owners are ready for transition and will support new leadership for a smooth handover.

Miscellaneous Details

• All assets included: IP, CAD designs, domains, social, supplier relationships, operations playbooks, client data, brand partnerships, press contacts, and more.

• No debt or litigation.

About the Agent

FIH is a Manhattan-based M&A advisory firm specializing in the sale of SaaS, eCommerce, and digital media companies from $1M–$100M. For acquisition or exit inquiries, reach out for a free consultation. 100% success-based services, with international financing available. For more information, please contact [email protected].