Niche: Home Improvement

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Monetization: Affiliate Program, Amazon Associates, Display Advertising
Location: Canada
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  • #8152730

    Listing Number

  • $220,000

    Listing Price

  • $6,348

    Monthly Revenue

  • $4,974

    Monthly Net Profit

  • 39.22%

    Cashflow Volatility

  • 27.13%

    Cash Yield

Listing Summary

About the business

This business is a high-quality long-form content site focused on tools & home power equipment. Its area of focus is diverse with articles written to educate the reader.

Range of topics (823 articles) : Generators, power equipment, chainsaws, pool heaters, robot pool cleaners, miter saws, table saws, how-to guides, wood splitters, flooding products, air compressors, woodworking tools, pressure washers, leaf blowers, snow blowers, etc.

Key highlights

- Quality long-form content

- Revenue primarily comes from Amazon Associates program

- NEVER used a PBN. Never purchased links. 100% organic traffic.

- Clean site. Visually inviting and unique.

- High conversion rate: 5.75% to 9.5%

How does your business make money?

Primary source of income is Amazon. Also an affiliate for : Tractor Supply (5%), Harbor Freight (8%)


Revenue is generated via affiliate links. I have several freelance writers who write content. I have always posted the articles myself and created the images.

  • Business Created

    August, 2014 - (7 years 4 months old)

  • Assets Included in the Sale

    The following are included in the sale of this business:

  • Domains
  • Email address
  • Email subscriber list
  • Website files
  • Social media accounts
  • Brand assets (logos, etc.)'s BRAG Rating

Breakdown of Ratings
  • Brand Reputation
  • 1.70/2.5
  • Risk Profile
  • 1.70/2.5
  • Asset Value
  • 1.70/2.5
  • Growth Potential
  • 1.80/2.5


  • Average Revenue: $
  • Total Revenue:  $
  • Average Profit: $
  • Total Profit: $


Page View:
  • Average Pageviews: 
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Social Media Channels

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Work & Skills Required

The amount of work required is up to the new owner, depending on their goals.

Other Information

Seller Support Includes

I'm happy to provide ongoing support for as long as required.

Reason for Sale

When starting this site, my plan was always to sell it one day. Tools and power equipment are not my passion, and they never were. I'm a creative person by nature, with a background in art/design. These past 8 years have been somewhat of a detour for me and my plan going forward is to focus on more personal work, which includes a personal site. Ultimately, I intend to focus my energy on more creative pursuits that align with who I am today.

Buyers Profiles

Frequently Asked Questions

Answered by the Seller

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