Business Name: Sign-in to view listing at https://fih.com/listing/8427319
Business Website: Sign-in to view listing at https://fih.com/listing/8427319
Business Start Date: 2019
Business Location: USA
Business Valuation: $1,310,000.00 - Open to Offers - Bidding Deadline 07/31/2026
Employee Number (Inc. Owners): 7+
Business Model: Hardware, Subscription, Content, and B2B Partnerships
Industry: Connected Fitness / Health & Wellness Technology
Percentage Being Sold: 100%
Sales (TTM): $1,283,589.78
Net Profit (TTM SDE): -$200,988.57
Business Multiple (TTM Revenue): 1x
Tag Line: Connected fitness platform combining hardware, content, and community to deliver scalable home fitness experiences

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Executive Summary

The business is a connected fitness technology platform integrating hardware, digital content, and subscription experiences to deliver a modern, at-home fitness ecosystem.

The company has generated over $1.3M in revenue in 2025 and is positioned for 50% growth in 2026, targeting $1.8M in revenue and profitability by Q4 2026.

The platform combines:

• Proprietary fitness hardware (Home Gym, Strength Training Device)

• Premium connected equipment (Smart Reformer – recently acquired)

• Subscription-based fitness content delivered via app

• Influencer-led distribution and engagement

The business has raised approximately $2M to date and is currently raising an additional $1.2M SAFE round at a $12M pre-money valuation, with 50% of the round soft-circled.

The business is positioned to capitalize on:

• Growth in connected fitness

• Expansion of Pilates as a leading fitness category

• Increasing demand for premium at-home fitness experiences

Company Overview

The business operates as a content + commerce fitness platform, combining:

• Physical fitness products

• Digital subscription content

• Influencer-driven community engagement

The company’s strategy is to build a fully integrated fitness ecosystem where hardware, software, and content reinforce each other.

The company’s core assets include:

• Home Gym

• Smart Reformer (acquired)

• Nnext-generation strength device launching 2026

• App (content + subscription platform)

Products & Platform

Home Gym

A modular, bodyweight-based home fitness system designed for:

• Easy setup (no tools, ~60 seconds assembly)

• Compact storage

• Versatility across multiple exercises

Recognized as one of the top-selling new bodyweight systems in recent years.

Smart Reformer (Acquired)

A premium connected Pilates reformer offering:

• 300+ on-demand classes

• Real-time tracking

• Studio-quality experience at home

Key Metrics

This product anchors the company’s entry into high-value connected fitness equipment.

Strength Training Device (Launching 2026)

A next-generation strength training device positioned to compete with Tonal and similar systems.

Key Metrics

The device is expected to:

• Expand into B2B channels

• Disrupt pricing in connected strength training

• Drive incremental revenue growth

App

A subscription-based fitness platform featuring:

• Content from 100+ fitness influencers

• Structured programs and training plans

• Nutrition guidance

• Cross-device accessibility

Key Features

• 5,700+ 5-star reviews

• Offline access

• Step-by-step guided training

The app serves as the core engagement and monetization layer across all hardware products.

Business Model

The business operates a multi-layered revenue model:

1. Hardware Sales

• Home Gym

• Reformer

• Strength Training Device (future)

2. Subscription Revenue

• App-based fitness content

• High attachment rates (notably 70% with Reformer)

3. Content Monetization

• Influencer-led programs

• Premium training plans

4. B2B Expansion (Emerging)

• Partnerships enabled through hardware distribution

• Expected growth driver post-acquisition

Market Opportunity

The business operates at the intersection of:

• Connected fitness hardware

• Subscription-based digital fitness

• Creator-driven wellness ecosystems

Key Trends

• Rapid growth of Pilates as a fitness segment

• Increasing demand for premium home fitness solutions

• Shift toward hybrid fitness (home + studio)

• Growth of influencer-led content monetization

Notably:

• Balanced Body (Pilates equipment) generates $200M+ revenue

• Connected strength systems (e.g., Tonal) validate high-value hardware category

Traction & Financial Performance

Historical Performance

Forward Projections

The business is targeting profitability by Q4 2026.

Unit Economics

Hardware Economics (Acquired business example)

• COGS: ~$800

• Retail Price: $3,000–$4,000

• Gross Margin: ~70%+

Platform Economics

• Subscription attachment increases LTV

• Content model supports recurring revenue

• Influencer ecosystem reduces acquisition cost

Competitive Positioning

The business competes with:

• Tonal

• Speediance

• Oxefit

Key Differentiators

• Lower price point for comparable hardware

• Integrated content + commerce model

• Influencer-driven growth engine

• Multi-product ecosystem (not single-device dependent)

Growth Strategy

1. Hardware Expansion

• Launch Strength Training Device

• Scale acquired business’ distribution

2. B2B Partnerships

• Leverage hardware for institutional sales

• Expand into commercial fitness environments

3. Content Monetization

• Increase subscription penetration

• Expand influencer partnerships

4. Technology & AI

• Enhance recommendation engine

• Leverage proprietary dataset

Use of Funds (Current Raise)

The business is raising $1.2M SAFE at $12M pre-money valuation.

Allocation

• App development

• Marketing and customer acquisition

• Inventory and hardware production

• Content and creator partnerships

Investment Highlights

• $1.3M revenue with strong growth trajectory

• Targeting profitability in 2026

• High-margin hardware + subscription model

• New acquisition unlocks premium segment

• Upcoming new launch expands TAM

• Influencer-driven growth engine

• Strong advisory bench

• Capital-efficient execution

Transaction Opportunity

This offering represents an opportunity to acquire:

• A multi-product connected fitness platform

• Integrated hardware + software ecosystem

• Scalable subscription and commerce model

Conclusion

The business is positioned at the convergence of fitness hardware, digital content, and community-driven engagement.

With strong product-market alignment, expanding product portfolio, and a clear path to profitability, the company represents a high-upside opportunity to acquire a next-generation connected fitness platform at an attractive valuation.