If you’re thinking about selling your business — now or in the next 12–24 months — here’s a hard truth:

You can’t afford to guess what your company is worth.

It’s not just about revenue or profit — true valuation considers a range of metrics, from EBITDA multiples to customer churn, cohort stability, IP strength, and market growth. And the more you know upfront, the better positioned you are to command a strong exit.

Market-Based Valuation: What Smart Sellers Know

Business valuation isn’t static. It changes with:
Industry trends
Buyer demand
Company performance
Market comparables

A $10M ARR SaaS company with 15% churn and flat growth won’t trade like a $5M ARR SaaS with 120% net revenue retention and clear product-market fit.

Buyers know this. So should you.

And with M&A markets tightening in 2025, data-backed positioning matters more than ever.

How FairlyValued.com Changes the Game

FairlyValued.com is a platform built to empower business owners and M&A advisors with real, verified transaction data — not templates or theoretical multiples.

Here’s how it helps:

• Access to 10,000+ Tech M&A Comparables: Sourced from actual closed transactions across SaaS, Digital Media, eCommerce, Marketplaces, Agencies, and more.
• Dynamic Filters: Adjust valuation metrics by business type, size, region, customer model, growth rate, and profitability profile.
• Tailored Multiples: Benchmark by SDE, EBITDA, and Revenue across verticals — including granular filters like B2B vs. B2C, platform vs. product, and capital intensity.
• Private Deal Intelligence: Understand what strategic buyers and private equity firms are paying for businesses just like yours.
• Investor-Ready Outputs: Exportable reports to share with your board, partners, or financial advisors — fully backed by third-party data.
• No Guesswork. No Overpromising. Just Clear Metrics.
  
  This isn’t a calculator with a single multiplier. It’s a toolkit for serious founders who want clarity and leverage before they ever take a call with a buyer.

The Risks of Skipping the Valuation Step

Selling a business without a credible valuation is like selling real estate without knowing the comps. You’ll either overprice and scare off qualified buyers — or underprice and attract vultures. Both scenarios create friction, delay the process, and erode trust.

By grounding your expectations in market-based comps, you:

Present a stronger case to acquirers
Set a realistic — but defensible — asking price
Avoid failed LOIs or valuation renegotiations
Win faster, cleaner deals with better terms

The difference between a smooth exit and a frustrating one often comes down to how prepared you are before you hit the market.

Bottom Line: Data Wins Deals

If you plan to engage buyers, raise capital, or exit within the next 12–24 months, the first move isn’t a pitch deck — it’s understanding your number.

Valuation isn't guesswork — it's positioning. And buyers notice when you're informed.