Business Name: Sign-in to view listing at https://fih.com/listing/1263587
Business Website: Sign-in to view listing at https://fih.com/listing/1263587
Business Start Date: 29/04/2022
Business Location: Most customers in North America, company hq in Paris, France
Business Valuation: $1.5M Minimum Bid - Bidding Deadline 3/31/2026 (from $2,050,000)
Employee Number (Inc. Owners): 20+
Business Model: B2C SaaS Subscriptions, One Time Fee Packages
Industry: AI Photo Analysis, Online Dating Optimization
Percentage Being Sold: 100%
Sales (TTM): $2,057,639
Annual Recurring Revenue (ARR): ~$900,000
Net Profit (TTM SDE): $178,203
Business Multiple (TTM Revenue): 0.73x
YoY Revenue Growth Rate: 51.22%
Total Users: 520,000+ registered users
Social Media Followers: 313,221+ Followers
Paying Clients (Total): 55,000+ past customers
Paying Clients (TTM): 21,562 customers
Website Traffic (TTM): 3.6M+ visitors and 25M+ pageviews
Tag Line: Growing AI Platform for Dating Optimization - 21,000+ Paying Customers + $900k ARR

Executive Summary

The business, founded in April 2022 and headquartered in Paris, France, is an innovative AI-powered SaaS platform designed to enhance users’ online dating success through photo analysis and profile optimization. Operating in the rapidly expanding intersection of AI technology and personal branding, the business has achieved $2,057,639 in trailing twelve-month (TTM) sales and $178,203 in TTM net profit. The business boasts over 500,000 users, including 50,000 paying customers, and maintains an annual recurring revenue (ARR) of $900,000.

Valued at $1,500,000 (1.37x ARR), the company is a leader in its niche and offers substantial growth potential through planned mobile app launches and continued marketing optimization.

Company Overview

• Industry: AI Photo Analysis, Online Dating Optimization

• Business Model: B2C SaaS (Subscriptions & One-Time Fee Packages)

• Valuation: $1.5M Minimum Bid - Bidding Deadline 3/31/2026

• Ownership Being Sold: 100%

Key Highlights:

• Founded: April 29, 2022

• Location: Paris, France

• Sales (TTM): $2,057,639

• Net Profit (TTM SDE): $178,203

• ARR: $900,000

• MRR: $75,000

• Total Users: 500,000+

• Paying Customers: 50,000+ (21,562 TTM)

• Traffic (TTM): 3.6M+ visitors | 25M+ pageviews

The business was born from the founders’ personal experience in digital branding and the rising demand for better online dating tools. By leveraging a robust content strategy and proprietary AI technology, the company rapidly established itself as a premier solution for dating profile optimization.

Market Opportunity

This business operates in the $3 billion global online dating market, projected to grow at a CAGR of 5.5% through 2030.

Growth Drivers:

1. Consumer Demand: Increased reliance on dating apps and the need for competitive profiles.

2. AI Adoption: Public acceptance of AI-assisted tools for photos, bios, and personal branding.

3. Complementary Niche: Integration potential with dating platforms.

Expansion Opportunities:

• Mobile Launch: New AI-powered apps launching soon.

• International Market Penetration: Leveraging existing traffic in multiple countries.

• Strategic Partnerships: Collaborating with dating app providers or affiliate networks.

Customer Base & Traffic Analysis

Demographics:

• Core Customer Profile: Males aged 25-40, primarily based in the U.S. and Western countries.

• Secondary Segments: Recently divorced individuals and young professionals.

Customer Metrics:

• Lifetime Users: 500,000+

• Paying Customers: 50,000+ (21,562 in TTM).

• ARPU: $23 for paying users; $50 for subscribers.

• LTV: $120, with a 20% monthly churn rate.

Traffic Insights:

• TTM Traffic:

  • Sessions: 4.4M

  • Users: 3.5M

  • Pageviews: 25M

• Top Sources:

  • Organic Search: 90% of total traffic.

  • Paid Ads: 1.5M impressions monthly.

Revenue Model

This business monetizes through a hybrid of subscription-based SaaS and one-time service fees:

1. Subscription Plans: Monthly ($23 ARPU) with upgrades to annual plans.

2. One-Time Purchases: Add-ons for profile reviews and custom services.

Cost Structure:

• ~70% of total expenses are acquisition costs (Meta + Google Ads).

• High operating leverage due to automated AI-driven operations

Churn & Retention:

• Monthly churn rate: 20%.

• Repeat Users: High reactivation rates post-relationship breakups.

Operations & Technology

Core Technology:

• Frontend: Proprietary frontend framework.

• Backend: Proprietary codebase on robust hosting platforms.

• AI Systems: Annotated datasets and photo analysis models built over years.

Automation:

• 90% of operations automated, minimizing manual oversight.

• AI-enabled systems handle customer queries, disputes, and feedback.

Key Tools & Services:

• Payments: Secure online payment systems.

• Customer Support: Integrated live chat support.

• Analytics: Custom-built tracking tools.

Team & Organizational Structure

• Employees:

  • 1 Full-Time Employee: Marketing/operations.

  • 2 Interns: Social media & operational support.

• Freelancers:

  • 10 Part-Time Social Media Posters.

  • 3 Data Reviewers.

  • 2 Customer Support Agents.

Organizational Chart:

• Marketing: One lead strategist supported by interns and posters.

• Product Development: Founders overseeing backend, frontend, and AI.

Sales & Marketing Strategy

Main Channels:

• Blog: Generates 800,000 monthly visitors organically.

• Social Media: Viral campaigns with significant monthly views.

• Email Campaigns: Large user list driving substantial revenue.

• Paid Ads: Monthly ad spend yielding high traffic.

Key Differentiators:

1. Unique Value Proposition: Fast, asynchronous feedback tailored to dating apps.

2. Proprietary AI Models: Superior insights compared to competitors.

Social Media Expertise:
Despite the branded social channels being modest in size, the team has proven excellence in growing and operating large-scale social properties.

The founders have built and managed dozens of high-performing social accounts, representing a strategic knowledge asset for acquirers seeking to scale digital engagement and paid media.

Financial Overview

• Sales (TTM): $2,057,639

• Net Profit (TTM SDE): $178,203

• ARR: $900,000

• Sales History:

  • 2022: $194,000 revenue | $30,000 profit

  • 2023: $1.05M revenue | $300,000 profit

  • 2024: $1.5M revenue | $280,000 profit

  • 2025: $1.3M revenue | $145,000 profit

Key Trend: Shift from paid acquisition to organic growth in 2024 temporarily slowed revenue.

Reason for Sale

The owners are divesting to focus on new ventures while recognizing that the business is primed for further growth under a buyer with resources to execute its mobile and marketing roadmap.

Transaction Details

• Asking Price: $1.5M Minimum Bid - Bidding Deadline 3/31/2026

• Structure: Flexible, but cash preferred.

Post-Sale Support: The owners are open to consulting or transitional roles depending on buyer requirements.