Business Name: SIgn NDA here to see: https://fih.com/listing/1263587

URLs: SIgn NDA here to see: https://fih.com/listing/1263587

Business Start Date: 29/04/2022

Business Location: Paris, France

Business Valuation: $2,050,000 USD

Business Model: B2C SaaS Subscriptions, One Time Fee Packages

Industry: AI Photo Analysis, Online Dating Optimization

Percentage Being Sold: 100%

Sales (TTM): $1,074,468

ARR: About $510,000 

Net Profit (TTM): $324,657

Business Multiple (TTM): 6.31x Profit 

Total Users (Total): 520,000+ registered users

Paying Clients (Total): 55,000+ past customers

Paying Clients (TTM): 21,562 customers

Website Traffic (TTM): 13M+ visitors and 40M+ pageviews

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Executive Summary

[Business Name Redacted], founded in April 2022 and headquartered in Paris, France, is an innovative AI-powered SaaS platform designed to enhance users’ online dating success through photo analysis and profile optimization. Operating in the rapidly expanding intersection of AI technology and personal branding, the business has achieved $1,074,468 in trailing twelve-month (TTM) sales and $324,657 in TTM net profit.

Valued at $2,050,000 (4x ARR), the company is a leader in its niche and offers substantial growth potential through planned mobile app launches and continued marketing optimization.

Company Overview

• Business Name: [Business Name Redacted]

• URLs: [URLs Redacted]

• Industry: AI Photo Analysis, Online Dating Optimization

• Business Model: B2C SaaS (Subscriptions & One-Time Fee Packages)

• Valuation: $2,050,000 USD (4x ARR)

• Ownership Being Sold: 100%

Key Highlights:

• Founded: April 29, 2022

• Location: Paris, France

• TTM Revenue: $1,074,468

• Net Profit (TTM): $324,657

• ARR: $510,000

• Total Users: 500,000+

• Paying Customers: 50,000+ (21,562 TTM)

• Traffic (TTM): 13M+ visitors | 40M+ pageviews

Market Opportunity

This business operates in the $3 billion global online dating market, projected to grow at a CAGR of 5.5% through 2030.

Growth Drivers:

1. Consumer Demand: Increased reliance on dating apps and the need for competitive profiles.

2. AI Adoption: Public acceptance of AI-assisted tools for photos, bios, and personal branding.

3. Complementary Niche: Integration potential with dating platforms.

Expansion Opportunities:

• Mobile Launch: New AI-powered apps launching soon.

• International Market Penetration: Leveraging existing traffic in multiple countries.

• Strategic Partnerships: Collaborating with dating app providers or affiliate networks.

Customer Base & Traffic Analysis

Demographics:

• Core Customer Profile: Males aged 25-40, primarily based in the U.S. and Western countries.

• Secondary Segments: Recently divorced individuals and young professionals.

Customer Metrics:

• Lifetime Users: 500,000+

• Paying Customers: 50,000+ (21,562 in TTM).

• ARPU: $23 for paying users; $50 for subscribers.

• LTV: $120, with a 19% monthly churn rate.

Traffic Insights:

• TTM Traffic:

  • Sessions: 16M

  • Users: 13M

  • Pageviews: 41M

• Top Sources:

  • Organic Search: 90% of total traffic.

  • Paid Ads: 1.5M impressions monthly.

Revenue Model

This business monetizes through a hybrid of subscription-based SaaS and one-time service fees:

1. Subscription Plans: Monthly ($23 ARPU) with upgrades to annual plans.

2. One-Time Purchases: Add-ons for profile reviews and custom services.

Churn & Retention:

• Monthly churn rate: 19%.

• Repeat Users: High reactivation rates post-relationship breakups.

Operations & Technology

Core Technology:

• Frontend: Proprietary frontend framework.

• Backend: Proprietary codebase on robust hosting platforms.

• AI Systems: Annotated datasets and photo analysis models built over years.

Automation:

• 90% of operations automated, minimizing manual oversight.

• AI-enabled systems handle customer queries, disputes, and feedback.

Key Tools & Services:

• Payments: Secure online payment systems.

• Customer Support: Integrated live chat support.

• Analytics: Custom-built tracking tools.

Team & Organizational Structure

• Employees:

  • 1 Full-Time Employee: Marketing/operations.

  • 2 Interns: Social media & operational support.

• Freelancers:

  • 10 Part-Time Social Media Posters.

  • 3 Data Reviewers.

  • 2 Customer Support Agents.

Organizational Chart:

• Marketing: One lead strategist supported by interns and posters.

• Product Development: Founders overseeing backend, frontend, and AI.

Sales & Marketing Strategy

Main Channels:

• Blog: Generates 800,000 monthly visitors organically.

• Social Media: Viral campaigns with significant monthly views.

• Email Campaigns: Large user list driving substantial revenue.

• Paid Ads: Monthly ad spend yielding high traffic.

Key Differentiators:

1. Unique Value Proposition: Fast, asynchronous feedback tailored to dating apps.

2. Proprietary AI Models: Superior insights compared to competitors.

Financial Overview

• TTM Revenue: $1,074,468

• Net Profit (TTM): $324,657

• ARR: $510,000

• Sales History:

  • 2022: $194,000 revenue

  • 2023: $1.05M revenue

Key Trend: Shift from paid acquisition to organic growth in 2024 temporarily slowed revenue.

Reason for Sale

The owners are divesting to focus on new ventures while recognizing that the business is primed for further growth under a buyer with resources to execute its mobile and marketing roadmap.

Transaction Details

• Asking Price: $2,050,000 USD

• Structure: Flexible, but cash preferred.

Post-Sale Support: The owners are open to consulting or transitional roles depending on buyer requirements.

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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.