Business Name: Sign in to view listing at https://fih.com/listing/4785126
Business Website: Sign in to view listing at https://fih.com/listing/4785126
Business Start Date: 2020
Business Location: USA
Business Valuation: $103,000
Employee Number (Inc. Owners): 2 core + contractors
Business Model: Digital Education (Courses, Coaching, Content)
Industry: Online Creative Education & Training
Percentage Being Sold: 100%
Sales (TTM): $22,909.81
Net Profit (TTM SDE): $15,990.98
Business Multiple (TTM ARR): 4.50x
Business Multiple (TTM EBITDA): 6.44x
Paying Clients (TTM): 266
Traffic (TTM): 33,363 website visits, 493,000 YouTube views
Tag Line: 5-Year-Old Profitable Design & Freelancing Education Platform

The Opportunity

The company represents a modern, content-driven education brand serving two rapidly growing markets: aspiring graphic designers and freelance professionals. This opportunity centers on a turnkey digital education business with proven organic lead generation, diversified revenue streams, and strong brand engagement on YouTube, Instagram, and email. With a lean operating structure and fully digital delivery, the company is positioned for scalability via increased marketing spend, product expansion, or partnerships—yet it requires minimal overhead and can run efficiently with a small team. The brand is ideal for an acquirer seeking exposure to the creator economy, digital learning, or media verticals, with room to enhance growth through paid acquisition, additional course offerings, or community-building.

General Highlights

Founded in 2020, the company has scaled organically through educational content and community development, achieving robust engagement on social media (100k+ YouTube subscribers, 9k  Instagram, 20k email subscribers). The business offers a unique “dual-path” product suite: self-paced graphic design courses for beginners and business development/coaching programs for experienced freelancers. Revenue is highly seasonal, with Q3 and Q4 performing strongest due to launch timing and audience engagement. Operations are streamlined: a team of two runs the business, with contractors supporting video editing, VA/admin, and ad hoc creative. All content, digital products, and IP are original and fully transferable. The brand is widely recognized in the creative learning segment and has untapped potential in scaling digital marketing, course catalog, and licensing.

Niche

Company operates at the intersection of creative skills training and the freelance economy, addressing demand from new designers, freelancers, and creative entrepreneurs seeking practical business guidance. Its customer base includes hobbyists, professionals, and educators in the design and creative business sectors, primarily in North America but with global reach. Social followers and the email list reflect a broad spectrum of creatives at various stages, creating cross-sell and upsell opportunities within the course and coaching ecosystem.

Customer Base

The business has served hundreds of paid students (266 in the last year) and reaches tens of thousands through its content. The free user base is anchored by a 120K+ YouTube audience, an engaged 20K+ email list, and significant organic website traffic. Clients range from beginners to seasoned freelancers, with many returning for advanced programs and ongoing learning. User engagement and paid conversions are driven by a content-led funnel, emphasizing value and community.

Traffic

Website attracted 33,363 visitors in the last twelve months, while the YouTube channel delivered 493,000 views, underlining the power of organic acquisition and audience trust. The email list, built via content and funnel automation, supports steady conversion and upsell performance.

Revenue Sources

Company employs a digital product and education model: one-time course sales ($100–$1,000+), group coaching, affiliate partnerships, digital downloads (templates, resources), and YouTube ad revenue. Most revenue is organic, with extremely low CAC; paid media is underutilized, presenting a direct growth lever for a new owner. Course pricing is tiered, and email-driven launches supplement evergreen funnels.

Financials

Last twelve months: $22,909.81 revenue, $15,990.98 SDE. Historical gross/net figures (most recent available): $170,000 revenue, $120,000 net. The business enjoys strong margins due to minimal fixed costs and low paid acquisition. Major expenses are platform fees (Kajabi), contractors, email/hosting, and limited ad spend.

Operations

Day-to-day, the owner oversees content planning, YouTube production, email marketing, and course management. Contractors support admin, editing, and occasional community work. Work is process-driven and could be delegated, making the business suitable for an operator or a portfolio owner with experience in digital marketing or content businesses.

Team

The core team is the founder/content creator and a part-time virtual assistant; other roles (editor, designer) are filled on a contract basis. All roles are easily transferable or can be restructured by the buyer.

Marketing

Growth has been achieved almost entirely via organic content (YouTube, Instagram, SEO, podcast). Email marketing and affiliate partnerships complement social reach. Less than 5% of revenue comes from paid media, highlighting significant opportunity for increased marketing investment.

Partners

Occasional affiliate partnerships with design brands and collaborations with other creators/podcasters drive incremental traffic and revenue. No critical dependencies.

Main Expenses

Primary costs include platform (Kajabi), part-time contractors (VA, video editor), and minimal marketing spend.

Work and Skills Required

The owner currently spends 15–25 hours per week, focused on content, strategy, and audience engagement. Buyer should be comfortable with or able to manage/oversee digital content creation, course management, and marketing.

Ideal Buyer

Best fit is an acquirer with experience in digital education, media, or content-driven business. A marketing, PE, or media group seeking an entry point into the creative learning segment, or a solo operator/investor who can scale the content and product pipeline, would benefit from company’s transferable model and audience.

Competitive Landscape

Key competitors include Skillshare, Adobe Live, The Futur, and other creator-led design education brands. direct audience and organic lead engine, as well as its practical, business-focused curriculum, distinguish it from pure creative skills platforms.

Post-Sale Support

Owner offers 30–90 days of transition support, including onboarding, platform training, and handoff of content and community processes. Additional support/retention is negotiable.

SEO & Social

Domain has moderate authority, growing backlink profile, and targeted keywords. Social and content marketing are the backbone of user acquisition, with over 120,000 YouTube subscribers and 20,000+ email list.

Expansion Opportunities

Immediate opportunities include ramping up paid media, expanding course catalog, adding premium coaching/mentorship, and leveraging existing content/IP for licensing or partnerships. Further automation of marketing and onboarding could reduce owner workload.

Barriers to Entry

Moderate: established audience, high-value content, trusted brand, and operational know-how.

Reason for Sale

Owner is unable to dedicate the time and resources needed to drive the next stage of growth and is seeking a buyer to unlock the business’s potential.

Assets Included with Sale

• All IP and content (courses, digital products, templates)

• Domains and subdomains

• Course and email platforms

• Social media accounts (YouTube, Instagram)

• Email list (20,851)

• Podcast and content rights

• Brand assets and customer contracts

• Website, funnels, and automations

About the Agent

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of SaaS, eCommerce, & Digital Media companies from $1M-$100M. If you are in the market OR you are looking to exit a business that fits these specifications, then we encourage you to reach out to us for a free consultation. We offer 100% success-based services and have a financing arm for international individuals needing acquisition capital.