Business Name: Sign NDA to view at https://fih.com/listing/6257194

Business Website: Sign NDA to view at https://fih.com/listing/6257194

Business Start Date: 2011

Business Location: London, UK 

Business Valuation: 175k EUR

Business Model: Media Sales & Advertising 

Industry: Online Magazine, Lifestyle Content, Digital Media

Percentage Being Sold: 100%

Sales (TTM): €24,825.00

Net Profit (SDE): €20,625.00

Business Multiple (SDE): 8.5x Profit

Traffic (TTM): 55,000

Pageviews (TTM): 90,000

Social Media Followers: 610,000+

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Executive Summary

This lifestyle online publication was founded in 2011. Positioned at the crossroads of creativity and innovation, this business serves as a unique voice from London’s creative hub, Shoreditch. The publication’s engaging content has organically grown a robust following of over 600,000 social media users and achieves annual revenues of €30,000-€40,000 with minimal operational costs. With a well-established trademark and significant digital presence, this business offers an exciting opportunity for media companies, startups, or digital agencies seeking to expand their reach or portfolio.

Business Overview

• Business Model: Media Sales & Advertising

• Industry: Digital Media, Lifestyle Content

• Business Valuation: €175,000 (8.5x Profit)

• Sales (TTM): €24,825

• Net Profit (SDE): €20,625

• Traffic: 55,000 unique visitors, 90,000 page views (TTM)

• Social Media Followers: 610,000+

Key Assets Included in Sale

• Registered trademark for the brand

• Fully developed website and all content

• Social media channels (Facebook, X, Instagram)

• All customer information and partner accounts

• Amazon & Google monetization accounts

Opportunity Highlights

Market Position

• Niche: Online media delivering creative news for early adopters in London and globally.

• Customer Base: 50% UK, 25% US, 25% Europe. Strong engagement due to viral social media posts generating up to 80M views.

Revenue Streams

• Primary: Digital PR services, including content placements, ads, and social media posts.

• Potential Expansion:

  • Online advertising (affiliate marketing, sponsored content)

  • E-commerce opportunities

  • Creative courses and classifieds

  • Brand extensions such as coworking spaces, events, galleries, and guided tours.

Growth Opportunities

1. Online Expansion: Increase online advertising options, affiliate programs, or lead-generation services.

2. Offline Opportunities: Develop branded events, physical stores, or tourist experiences.

Barriers to Entry

• High barrier to replicating the existing social media presence due to current algorithms.

Financial Overview

Historical Revenue

Operating Costs

• Server: €150/month

• Accountant: €200/month

• Salary: €2,000-€3,000/month

Operations

Simplicity of Management

• Team: Single employee handling all tasks in 2-3 hours daily.

• Content Creation: Majority sourced from PR agencies.

• Sales/Marketing: Minimal effort, reliant on inbound inquiries.

Required Skills

• New owner can be trained within 2-3 weeks; no specialized skills required.

Buyer Profile

• Ideal Buyers: Media companies, digital agencies, startups seeking lead-generation tools or creative communities.

• Post-Sale Support: Limited transitional support available upon agreement.

Valuation & Offering Structure

• Valuation: €175,000 (based on 8.5x TTM profit).

• Transaction Type: Asset sale. Includes all digital assets and rights.

Additional Information

SEO/ASO Metrics

• Web Authority Score: 54

• Backlinks: 3,400

• Referring Domains: 783

• Ranking Keywords: 6,000

Social Media Presence

• Facebook: 602,000 followers

• X: 24,000 followers

• Instagram: 11,000 followers

Reason for Sale

Owner’s relocation to another country and shift in focus to other ventures.

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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.