Business Name: Sign in to view listing at https://fih.com/listing/7214305
Business Website: Sign in to view listing at https://fih.com/listing/7214305
Business Start Date: 2014
Business Location: Rio de Janeiro, Brazil
Business Valuation: $206,000 USD
Business Model: B2C and B2B eCommerce
Industry: Wine and Liquor
Percentage Being Sold: 100%
Sales (TTM): R$ 814,400.00 (~$149,915)
Net Profit (TTM SDE): R$ 254,804.00 (~$46,904)
Business Multiple (TTM Revenue): 1.37x
Business Multiple (TTM EBITDA): 4.39x
YoY Revenue Growth Rate: 15.83%
YoY Profit Growth Rate: 17.84%
Projected Revenue Multiple: 1.19x
Projected Profit Multiple: 3.73x
Tag Line: 10+ Y/O Brazilian Fine Wine Distributor

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Executive Summary

The business is a direct-to-consumer and business-to-business fine wine distributor based in Rio de Janeiro, Brazil. Established in 2014, the company offers a curated selection of premium wines and beverages to a loyal customer base through highly personalized sales channels, event participation, and limited e-commerce operations. With over a decade of operation, zero debt, strong EBITDA margins (34%), and a stable cash flow profile, this business presents a unique opportunity for a buyer seeking a profitable, lifestyle-compatible venture in the luxury beverage space.

The asking price includes inventory, goodwill, customer relationships, and operational transition support from the founder for up to 12 months.

Company Overview

• Name: Confidential

• Year Established: 2014

• Location: Rio de Janeiro, Brazil

• Business Model:

  • Direct-to-consumer (B2C) sales

  • Business-to-business (B2B) sales

  • Participation in wine-focused events

• Customer Base: Highly diversified, no concentration risk

• Revenue Segmentation:

  • B2C: 72%

  • B2B: 16%

  • Events: 13%

The company has developed a strong brand in the fine wine sector and maintains high customer loyalty, driven by a unique WhatsApp-based sales model and superior customer service.

Financial Highlights (4-Year Averages)

• Annual Net Revenue: R$ 867,750 (~USD $165,000)

• Monthly Net Revenue: R$ 72,312

• Monthly EBITDA: R$ 24,800 (~USD $4,700)

• EBITDA Margin: 34%

• Monthly Representation Revenue: R$ 5,000

• Estimated Commissions from Representation: R$ 650

• Current Inventory Value: R$ 150,000 (~USD $28,500)

• Debts: None

Monthly Operating Expenses:

• Cost of Goods Sold: R$ 40,900

• General Expenses: R$ 4,300

• Event Expenses: R$ 2,765

• Administrative Expenses: R$ 200

• Depreciation/Amortization: R$ 0

Assets Included in the Sale

• Brand and goodwill

• Inventory (R$ 150,000)

• Customer lists and CRM data

• Social media and digital marketing assets

• WhatsApp-based sales infrastructure

• Website and domain

• Representation contracts

• Event relationships and partnerships

Competitive Advantages

• Strong Brand: Recognized in the high-end wine space

• Loyal Client Base: Predictable and recurring revenue

• High Average Ticket: Personalized sales drive up customer spend

• Lean Operations: Minimal overhead with high EBITDA margin

• Omnichannel Presence: Events, WhatsApp, and online sales

• Zero Debt: Clean balance sheet

Growth Opportunities

1. E-Commerce Expansion: Develop the underutilized online store and invest in SEO/paid traffic.

2. WhatsApp Automation: Use chatbots and CRM tools to scale high-ticket conversational commerce.

3. Product Line Expansion: Add spirits and gourmet premium products.

4. Subscription Model: Launch a recurring wine club to tap into loyal customers and drive predictable MRR.

5. Strategic Partnerships: Collaborate with restaurants, hotels, and event venues for recurring B2B revenue.

6. Event Expansion: Formalize event division to increase revenue share from on-site tastings and pop-ups.

Transition & Support

The founder is committed to supporting a smooth transition and will remain involved for 6 to 12 months post-acquisition to:

• Train the new owner or manager

• Introduce client and supplier relationships

• Document and transfer operational processes

• Provide strategic handover guidance

Ideal Buyer Profile

This business would appeal to:

• Wine enthusiasts seeking a lifestyle business

• Strategic acquirers in the beverage or hospitality space

• Entrepreneurs seeking an established, profitable venture with growth levers

• International buyers looking to enter the Latin American wine market

Deal Structure & Asking Price

• Asking Price: USD $206,000

• Includes: Inventory, goodwill, brand, all physical and digital assets, client/supplier relationships, and transition support

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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.