Business Created
January, 2013 - (13 years 3 months old)
Listing Number
Listing Price
Monthly Revenue
Monthly Net Profit
Revenue Multiple
Profit Multiple
Business Name: Sign in to view listing at https://fih.com/listing/9506824
Business Website: Sign in to view listing at https://fih.com/listing/9506824
Business Start Date: 2013
Business Location: UK and Finland
Business Valuation: Open to Offers - Bidding Deadline 06/30/2026
Employee Number (Inc. Owners): 3
Business Model: B2C subscription platform and B2B content distribution partnerships
Industry: Digital Wellbeing / Online Fitness & Mindfulness Platform
Percentage Being Sold: 100%
Sales (TTM): €474,467.00
Net Profit (TTM EBITDA): €50,689.00
Business Multiple (TTM Revenue): 1x
Business Multiple (TTM EBITDA): 9.37x
Social Media Followers: 70K+
Paying Clients (TTM): 10,940+ premium members
Traffic (TTM): 240K+ Active Users | 1.5M+ Views
Tag Line: 12+ year-old global wellbeing platform delivering live and on-demand yoga, fitness, pilates and mindfulness content to consumers and partners.
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The business is a 12-year-old global digital wellbeing platform offering subscription-based yoga, fitness, pilates, and mindfulness programs through live and on-demand video and audio classes.
The platform combines consumer subscriptions with high-margin B2B distribution partnerships, generating approximately €474k annual recurring revenue from over 11,000 consumer members and multiple corporate wellness partners.
The business operates with a lean team of three employees and a scalable technology platform capable of delivering digital wellness content globally.
The opportunity is to acquire 100% of the platform as a turnkey business, including technology, brand, customer base, partnerships, and operational team, at approximately 1× revenue, and scale the platform through marketing expansion and additional B2B distribution.
The business was founded in Finland in 2013 to make high-quality yoga and wellbeing practices accessible online.
Since launch, the company has evolved into a global digital platform offering:
Live and on-demand wellness classes
Structured wellbeing programs
Subscription-based consumer access
Corporate wellness content partnerships
Classes are produced through broadcast studios in the United Kingdom and Finland and delivered digitally to users worldwide.
The platform continuously produces dozens of new classes weekly, expanding its content library across multiple wellness disciplines.
12-year operating history
€474k ARR subscription revenue
11k+ paying members
Lean team of three employees
Proven LTV:CAC economics
High-margin B2B partnerships
Strong retention and engagement
Global digital wellness market exposure
Scalable platform ready for growth
The business provides a comprehensive digital wellness experience through:
Live Classes
Real instructors broadcast live yoga and wellness sessions.
On-Demand Classes
Recorded classes become available shortly after live broadcast.
Audio and Video Content
Content formats include guided sessions, mindfulness programs, and fitness routines.
Wellness Programs
Structured programs help users maintain consistent wellness routines.
Yoga
Fitness
Pilates
Mindfulness
Mobility and stress recovery exercises
The business operates within the global digital wellness and mental wellbeing market, specifically in the mind-body and stress recovery segment of the consumer wellness industry.
The global wellness economy reached approximately $6.8 trillion in 2024 and is projected to grow to nearly $9.8 trillion by 2029, driven by rising stress levels, increased mental health awareness, and demand for accessible self-care solutions.
The platform differentiates itself by combining:
Human-led instruction
Digital accessibility
Subscription wellness programs
Unlike purely automated fitness apps, the platform provides classes guided by real teachers, which contributes to strong engagement and retention.
The business serves a global consumer audience seeking tools for daily wellbeing and stress recovery.
Direct Consumer Members
Over 11,000 premium members
Larger base of free users interacting via email, apps, and web content
Customer Acquisition
Primary channels include:
Website and apps
Content marketing
CRM-driven email marketing
Word-of-mouth referrals
Partnerships and affiliates
Average metrics:
Customer Acquisition Cost (CAC): ~€48
Customer Lifetime Value (LTV): ~€216
LTV:CAC ratio: ~4.5
The platform converts approximately:
86 new paying members per month
177 reactivated returning members per month
Customer retention demonstrates strong engagement.
Retention data indicates:
28% of paying members remain after 1 year
20% after 2 years
15% after 3 years
~10% remain active after 5 years
~6% remain active after 10 years
Long-term engagement supports stable subscription revenue.
The business operates through two primary recurring revenue engines.
Consumers subscribe to access the wellness content library.
Features include:
Multiple pricing tiers
Short-term subscriptions
Discounted long-term plans
Average consumer LTV: ~€216.
The business distributes content through corporate wellness and fitness platforms.
Partnership models include:
Access Partnerships
Partners provide platform access to their users.
Content Partnerships
The content is integrated into partner platforms.
These partnerships typically operate under multi-year relationships (5+ years).
Annual Revenue: €474.5k ARR
Profitability
Net profit (SDE): €50.7k
EBITDA margin: ~10%
EBITDA margin exceeded 15% in 2024, demonstrating platform scalability.
Revenue decline in recent years reflects reduced marketing investment, not declining demand.
The business maintains strong unit economics with LTV:CAC ratios enabling scalable marketing.
Annual website traffic: 241,770 users
Backlinks: 16,000
Referring domains: 619
Ranking keywords: 645
Domain authority score: 43–46
Social media presence:
Facebook: 46.9k English followers
Facebook: 17.7k Finnish followers
Instagram: 8.2k followers
The business operates on a cloud-based technology stack.
Key infrastructure includes:
AWS cloud hosting
Proprietary software platform
Vonage (live class communication)
Mixpanel (analytics)
Mailchimp (CRM and lifecycle marketing)
Payment infrastructure:
Stripe
Apple App Store
Google Play Store
The business operates with a lean, highly automated structure.
Live classes broadcast from studios in the United Kingdom and Finland.
Teachers operate the broadcasting system independently.
After each live session:
Recording is automatically converted to on-demand content
AI-generated multilingual audio tracks are created
Users access the service via:
Web browser
Mobile apps
Partner platforms
This unified infrastructure allows the same content to serve both B2C and B2B users.
The business operates with a core team of three employees.
Responsibilities include:
Marketing
Business development
Financial management
Strategy
Product direction
Responsible for:
Platform development
Technology infrastructure
Technical implementation
Responsible for:
Content strategy
Instructor management
Marketing execution
Customer support coordination
The team works remotely from Finland.
Subcontractors include yoga instructors and support staff.
All core employees are minority shareholders and open to continuing under new ownership.
The company’s growth strategy emphasizes efficient acquisition.
Primary channels include:
Content marketing
Email marketing
Word-of-mouth referrals
SEO
Affiliate partnerships
Strategic marketing collaborations
Paid advertising has historically been limited.
Marketing partnerships allow additional customer acquisition through revenue-share arrangements.
The business operates with a lean cost structure.
COGS: Teacher compensation and studio rental
Staff Costs: Salaries of core team and subcontracted roles
Marketing: CRM infrastructure and affiliate partnerships
Technology: Cloud hosting and software tools
Administrative: Legal, insurance, and accounting services
Because the platform is digital, the business has minimal physical overhead.
The business presents several growth opportunities.
Marketing Expansion: The B2C subscription engine can scale with increased marketing investment.
B2B Distribution Expansion: Additional corporate wellness partnerships could significantly increase reach.
International Expansion: AI-powered dubbing enables entry into new language markets.
Pricing Optimization: Refining subscription packages could increase customer lifetime value.
The transaction includes:
Brand and intellectual property
Domain and website
Proprietary software platform
iOS and Android mobile applications
Customer database
Email subscriber lists
Content library and programs
Social media accounts
Partner agreements
Employee contracts
Payment and monetization accounts
Distribution agreements
The business currently has debt originating from a Finnish government-backed financing program used to support international expansion.
The company entered a formal restructuring process in Finland, establishing a structured repayment plan with creditors.
The restructuring:
Does not affect operations
Does not impact customer relationships
Allows normal business operations
Any transaction would be coordinated with the restructuring supervisor to ensure compliance.
The business is particularly suited for:
Digital wellness platforms
Fitness apps
Corporate wellness providers
Media platforms
Health and lifestyle brands
A strategic buyer with an existing audience could rapidly scale the platform through expanded distribution.
Private equity investors may also find the business attractive due to its profitable operations and scalable subscription model.
The owners have successfully built the business into a proven digital wellness platform.
However, unlocking the next stage of growth would require greater marketing investment and distribution capabilities.
The owners believe the business is best positioned for expansion under a new owner with access to a larger audience or stronger marketing infrastructure.
Members of the current team are open to continuing with the company post-transaction to support a smooth transition.
Offering: 100% acquisition of the business
Valuation: Approximately 1× revenue
The transaction includes all operational assets required to continue operating and scaling the platform.

January, 2013 - (13 years 3 months old)

The following are included in the sale of this business:
The owners have successfully built the business into a proven digital wellness platform.
However, unlocking the next stage of growth would require greater marketing investment and distribution capabilities.
The owners believe the business is best positioned for expansion under a new owner with access to a larger audience or stronger marketing infrastructure.
Members of the current team are open to continuing with the company post-transaction to support a smooth transition.