Deal Summary

Listing Reference: Sign-in to view listing at https://fih.com/listing/6743801

Business Start Date: Established 2016 (commercial operations since 2017)

Headquarters: Southeast Asia (specific market disclosed under NDA)

Geographic Reach: Operating across 7 Asia-Pacific markets

Business Price: Open to Offers

Business Model: B2B SaaS (Subscription)

Industry: Enterprise Software / Mobile CRM & Field Productivity

Percentage Being Sold: 100%

Sales (FY 2025): USD 499,351

Net Income (FY 2025): USD 12,417

Paying Clients (Lifetime): 100+ across 7 Asia-Pacific markets

Tag Line: 9 Year Old Mobile First CRM and Field Force SaaS, Over 100 Enterprise Customers Across 7 APAC Markets

Executive Overview

The business is a Southeast Asia headquartered enterprise software developer and the creator of a mobile-first productivity and CRM platform purpose-built for organizations with distributed field teams. The platform consolidates attendance, itinerary, reporting, expense, pipeline, and intelligence-gathering workflows into a single social-media-style interface, allowing field representatives to report from anywhere and management to retrieve location and time-stamped data on demand.

The business has served more than 100 enterprise and SMB customers across seven Asia-Pacific markets. The platform is the operating entity's flagship product and the primary driver of recurring subscription revenue. The business is backed by an institutional venture investor affiliated with a major Asia-Pacific telecommunications and conglomerate group, together with a Silicon Valley-based corporate accelerator and venture firm. The business holds Select Technology Partner status with a tier-one global cloud infrastructure provider.

The business has demonstrated multi-year recurring revenue, a diversified blue-chip client roster, and a defensible niche serving industries with large field workforces, including pharmaceutical detailing, medical devices, construction materials, agriculture inputs, and FMCG distribution. The business is being offered for sale on a 100% equity basis to a strategic or financial acquirer seeking an established APAC SaaS platform with embedded enterprise relationships and meaningful expansion potential under broader distribution.

Background

The platform was founded to address a market gap the founders observed firsthand in early consulting engagements. Enterprises in emerging markets had invested heavily in legacy CRM and field-force automation systems built by global vendors, only to face implementation cycles measured in years, low end-user adoption, and reported implementation failure rates exceeding 60%. The platform was built from the ground up on a social-media-inspired interaction model that uses feed posts, hashtags, profile pages, and geolocation to drive sub-week deployment timelines and adoption rates that exceed those of traditional CRM rollouts.

Since commercial launch, the platform has accumulated more than 100 paying customers and has been deployed across pharmaceutical sales forces, medical device representatives, construction materials distributors, agricultural input field teams, and FMCG merchandisers. The business is led by its founder and CEO from its Southeast Asia headquarters. Operations have been press-recognized by leading international and regional business media outlets, including a global television business network and several pan-Asian technology and business publications.

Product Offering

The platform is delivered as a SaaS subscription priced at USD 35 per user per month on an annual contract (USD 40 on monthly billing), inclusive of setup, implementation, and training. The platform is available on iOS, Android, and web. Core functionality spans five workflow categories:

• Planning and Reporting: geo-tagged time and attendance, itinerary management, configurable two-minute report templates, task tickets, expense reports, and event calendars.

• Productivity and Collaboration: story feed with offline posting and automatic location capture, file and photo libraries, user tagging and notifications, and centralized voice and video call logging.

• Intelligence Capture: a proprietary tagging primitive that converts unstructured field reports into structured records for people, companies, products, opportunities, projects, and events.

• Pipeline and Project Management: sales funnel with stage-by-stage pass-through rate analytics, deal value tracking, won/lost reasoning, and post-close project tracking from delivery through collections.

• Insight and Alignment: dashboards, heat-mapped activity views, tag-based performance leaderboards, gamified KPI tracking, and on-demand PDF/Excel export.

Industries Served

The platform is industry-agnostic but has achieved the deepest penetration in verticals where field-based selling and route-based service delivery are operationally critical:

• Agriculture and animal nutrition

• Pharmaceuticals and generic medicines

• Medical devices, supplies, and consumables

• Construction materials and capital equipment

• Distribution and wholesale trade

• FMCG, food manufacturing, and merchandising

• Insurance and financial services

Client Base

The business maintains active and historical relationships with a diversified roster of enterprise clients, including multinationals and regional category leaders. Customers include:

• A global chemicals and life sciences multinational

• A multinational ophthalmic lens manufacturer

• A European pharmaceutical and aesthetics company

• A multinational inspection, verification, and certification services group

• Multiple regional generic pharmaceutical and branded-generics retailers

• Several pan-Asian healthcare and HMO providers

• Leading regional manufacturers in cement, steel, electrical products, and engineered wood

• Established players in animal nutrition, agriculture inputs, and veterinary health

• FMCG, food manufacturing, and merchandising service providers

Customer identities, full logos, and contract values will be disclosed to qualified buyers under NDA. No single client accounts for a concentration that would meaningfully impair the business in the event of attrition. Customer relationships are governed by recurring subscription agreements with annual or monthly billing terms and 60-day notice provisions on renewal.

Operations and Infrastructure

The business operates from a dedicated office in its Southeast Asia headquarters city, with production infrastructure hosted on a tier-one global cloud platform under The business's Select Technology Partner agreement. The platform supports iOS 15 and above, Android 10 and above, and modern web browsers, with documented minimum device specifications and a target service availability of 95% during core business hours.

Customer onboarding is conducted primarily via remote training modules and configurable template libraries, allowing new customer rollouts to be completed without on-site engineering. The commercial structure relies on subscription billing in USD, with the contractual right to adjust pricing for inflation, labor, and FX at each renewal.

Financial Performance

The business has produced consistent top-line growth over the past nine fiscal years, with revenue scaling from approximately USD 118,000 in 2017 to USD 499,351 in FY 2025. The business has been profitable on a net income basis in seven of the last nine years, with FY 2024 representing the strongest recent year on both revenue and net income.

Revenue history (USD, converted from local currency at the period-end FX rate):

Direct costs are dominated by personnel (salaries, statutory contributions, employee benefits) and cloud infrastructure subscriptions. Operating expense growth has been controlled, with FY 2024 absorbing a one-time retirement benefit provision of approximately USD 26,400 that depressed the prior-year net income figure and would normally be adjusted in a normalized SDE presentation. Comprehensive year-by-year financial detail, including direct cost build-up and SDE add-backs, is available on request under NDA.

Competitive Strengths

• Established platform with a nine-year operating record and 100+ enterprise customer deployments.

• Diversified end-market exposure across pharma, medical devices, construction, agriculture, and FMCG distribution, with no single-sector dependence.

• Mobile-first architecture and social-media interaction model that materially shortens implementation cycles and improves end-user adoption versus legacy CRMs.

• Recurring subscription revenue with renewal mechanics and contractual pricing escalators.

• Institutional venture backing from a major regional telco corporate venture arm and a Silicon Valley accelerator, plus Select Technology Partner status with a tier-one cloud provider.

• Asia-Pacific footprint spanning seven national markets, providing a regional sales reference base for the next acquirer.

• Proprietary intelligence layer that creates customer-specific structured datasets and increases switching costs.

Strategic Opportunity

The transaction is positioned for two acquirer archetypes. Strategic acquirers, including CRM platforms, field service management vendors, sales enablement suites, and enterprise software groups operating in Southeast Asia, gain immediate access to an installed base of mid-market and enterprise customers in markets that are notoriously difficult to penetrate without local presence. Financial acquirers gain a profitable, recurring-revenue SaaS asset with multiple unexercised growth levers: dedicated outbound sales capability, vertical-specific module development, channel partner expansion, and geographic extension into adjacent ASEAN markets.

The asset is also well-suited as an APAC bolt-on for a North American or European SaaS platform seeking a foothold in the region's mid-market segment.

Forward Outlook

Management's near-term focus is on subscription renewal stability, expansion within existing enterprise accounts, and product enhancements to deepen the ticketing and pipeline analytics modules. The business has historically grown without a dedicated outbound sales motion, relying on referral and inbound channels. This materially expands the upside available to an acquirer with established sales infrastructure.

Seller Rationale

Ownership has determined that the next phase of growth, which spans broader geographic distribution, deeper enterprise penetration in established verticals, and capital investment in product expansion, is best executed under a larger platform with the sales infrastructure, balance sheet, and regional relationships to accelerate scale. A sale to a strategic or financial acquirer of appropriate fit is the preferred path to unlock the platform's remaining value.

About the Agent

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies from USD 1M to USD 100M in revenue, including apps, marketplaces, freemium and enterprise SaaS, e-commerce, affiliate and advertising groups, and adjacent digital business models. The firm represents entrepreneurs and investors globally and offers complimentary consultations to qualified principals.