This blog provides indicative EBITDA and revenue multiple ranges for private-equity-relevant businesses across select digital sectors, segmented by revenue bands ($0–10M and $10–100M). These ranges reflect current market conditions as of mid-2025.

eCommerce

For companies with $0–10M in revenue, EBITDA multiples typically range from 3.7x to 6.2x, and revenue multiples fall between 0.4x and 1.5x. Smaller businesses tend to trade at lower revenue multiples unless they have strong customer retention, branded traffic, or proprietary products.
For companies with $10–100M in revenue, EBITDA multiples generally range from 6.3x to 8.8x, and revenue multiples from 0.9x to 2.1x. Buyers pay higher multiples for businesses with defensible positioning, strong unit economics, and growing direct-to-consumer channels.

Digital Media

For companies with $0–10M in revenue, EBITDA multiples tend to range from 4.3x to 7.2x, while revenue multiples typically fall between 0.6x and 1.7x. Key drivers of valuation include monetization model, traffic quality, and owned content or IP.
For companies with $10–100M in revenue, EBITDA multiples range from 6.7x to 10.6x, with revenue multiples from 1.3x to 2.6x. Premiums are paid for scalable content models, recurring subscriber bases, and first-party data assets.

SaaS (Software-as-a-Service)

For companies with $0–10M in revenue, EBITDA multiples generally range from 6.5x to 11.5x, with revenue multiples between 2.1x and 5.2x. These businesses are often valued primarily on revenue growth, low churn, and gross margins over 75%.
For companies with $10–100M in revenue, EBITDA multiples typically range from 10.2x to 17.4x, and revenue multiples from 4.2x to 7.6x. High-performing SaaS firms with net revenue retention above 120%, strong ARR visibility, and efficient sales motion command the highest valuations.